The agreement was signed recently between Dongeon Lim, Samsung's General Manager, MEA - Mobiles and Faisal Al-Bannai, CEO of Axiom. In celebration of this union, Axiom held an event at Sunset Beach, in Al-Khobar.
Under the terms of the agreement, Axiom Telecom will distribute Samsung's wide range of mobile handsets and accessories across the Kingdom of Saudi Arabia
Dongeon Lim said that the strategic alliance between the two companies would herald the start of a new era in the mobile handset industry in the Kingdom. "While Samsung is a leader in communications technology and design, Axiom Telecom has strong local and regional experience with extensive market penetration. I believe that through our combined efforts, we can offer the best products and services to the widest range of consumers across the Kingdom."
Axiom Telecom is the largest retailer and distributor of mobile and wireless solutions in the Middle East. In Saudi Arabia alone, Axiom Telecom has more than 170 outlets and more than 400 outlets across the GCC and Egypt.
Axiom has direct partnerships with the world's leading mobile brands. In addition to mobile retail and distribution, Axiom Telecom is a partner of telecoms service provider Mobily in Saudi Arabia, as well as regional satellite service provider Thuraya. It has the region's largest service centre infrastructure and has won numerous customer service awards.
Faisal Al-Bannai of Axiom Telecom, said: "Samsung is a growing player in the GSM sector in the Middle East, and we are glad to be partnering with the company at this crucial time. Their product line is impressive and so is their technology. I am sure that our partnership will set new benchmarking standards within the mobile phone industry.
"Samsung had a market share of about 17% in the MEA region in 2006," Mr. Lim said. "We are currently aiming for an ambitious sales growth of over 45% in 2007."
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Samsung appoints Axiom Telecom as Saudi Arabia distribution partner
- Saudi Arabia: Thursday, April 26 - 2007 at 14:52
- PRESS RELEASE
Samsung has appointed Axiom Telecom, one of the region's largest mobile phone retailers, as the key distribution partner for mobile phones in Saudi Arabia.
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About Samsung ElectronicsSamsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in over 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.
For more information, please visit www.samsung.com
About Axiom Telecom: Axiom Telecom is the largest retailer and distributor of mobile and wireless solutions in the Middle East with operations in the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, Qatar and Oman. Founded in 1997 by its current CEO and entrepreneur Faisal Al Bannai, Axiom has over 400 retail points of presence and employs almost 1,000 staff with revenues approaching USD $1 billion. Axiom's partnerships include leading international brand manufacturers such as Nokia, Sony Ericsson, Motorola, Samsung, LG, Palm and i-mate. Axiom also acts as a reseller of network operator airtime and it is a virtual operator for the Thuraya satellite service. It also operates through different channels including retail, distribution, service provision for value added services and after sales service. Tecom - a member of the prestigious Dubai Holding group - took a 40% share in Axiom in December 2005.
Issued on behalf of Axiom Telecom by Hill & Knowlton Saudi Arabia. For further editorial or media information please contact Yahya Hamidaddin on tel +966 2 652 3232, Ex. 206; fax +966 2 652 3131.
Posted by Anne-Birte Stensgaard, Senior News EditorThursday, April 26 - 2007 at 14:52 UAE local time (GMT+4)
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