Multi-party agreement adds further value to Etisalat mobiles

The agreement brings together three companies - Yass International, Emirates Future Enterprise, and Etisalat. Sultan Ghedeyer Al Nuaimi, General Manager of Yass International, and Essa Al Haddad, Chief Marketing Officer of Etisalat, signed the MoU at the Etisalat Head Office.

Mobile phones have gone from being a basic telecommunications tool to now being an extension of one's workstation, organizer, and multimedia communication tool. Etisalat too has over the years enhanced its service offerings, and now its mobile service is the most feature-packed in the nation. Etisalat customers are able to not only enjoy a range of value-added services that aid life and business, but also benefit from a GSM network that covers 100% of the nation and a 3.G network that covers over 92% of the UAE's populated areas.

The agreement will create new opportunities and avenues by which value-added services are made available to the customer. The expertise of the two companies in the field will bring Etisalat's customer base of over 5.78 million mobile users advanced value-added services, with improved content and even more simplistic access.

Sultan Ghedeyer Al Nuaimi said: "Etisalat has accustomed us to its constant innovation and introduction of the most advanced telecommunications services. We are very pleased that through the signing of this MoU we will together be able to take the telecoms market in the UAE to even greater heights. We are confident that our investment in this partnership will bring the ultimate benefits to the customer."

Ibrahim Al shekaili, General Manager of Emirates Future Enterprise, said: "We look forward to working alongside Etisalat and deliver value added services to the UAE market to make the Etisalat mobile experience even more rich and unique. As the mobile service grows in popularity and opportunities increase for us to add value, we see an exciting future with this partnership."

Essa Al Haddad, Etisalat CMO, said: "Etisalat's market-leading range of value-additions to core telecoms services has been appreciated by our customers, and they have encouraged us to innovate and provide them with services even before they ask for them. This MoU will open another avenue for our customers to access a range of solutions for the personal and business lives. Etisalat remains committed to enhancing the reach of all its customers and it is through partnerships such as this that the best from around the world are brought to our customers in the UAE."