In less than one year of the launch of 'Selects', in the region, the programme's merchant offer base has trebled with a current total of over 300 leading names in the travel & leisure, dining and retail sectors.
'Selects' is a programme that provides American Express Cardmembers access to exclusive offers for shopping, dining, travel and leisure in over 50 countries, through an easily navigable website.
Peter Fawn, Head of Establishment Services Group for American Express in the Middle East and North Africa explained that the programme is attracting tremendous interest from merchants in the region who wish to attract premium American Express Cardmembers from around the world. "Premium clientele and tangible value are integral to our merchant offerings. The 'Selects' programme further enhances the long term benefits for our merchants by enabling them to present their products and services to both local and international American Express Cardmembers," added Fawn.
He explained that on average, American Express Cardmembers spend three to four times more than they do on other cards, naturally an important and profitable customer base for merchants. Additionally, over 70 per cent of Fortune 500 companies use American Express Cards for all their travel and entertainment expenses, which is why an increasing number of merchants across the region are seeing the benefits of 'Selects'.
Among the many recent merchant signings to 'Selects' is OctopusTravel, an online one-stop shop for travel planning. Through OctopusTravel alone, American Express Cardmembers have access to special rates at over 21,000 hotels the world.
Fawn added that American Express Middle East is also proud to be "The Official Payment Card" of the Arabian Travel Market 2007 in Dubai for the second consecutive year. American Express will host an exclusive VIP lounge throughout the four days of the Arabian Travel Market 2007; showcasing its premium range of Cards and services and providing the perfect networking platform for Cardmembers and merchant partners.
"The Arabian Travel Market was the launch pad for 'Selects' last year and we are happy to be part of this leading travel trade conference once again. We are confident that the success of 'Selects' will generate even greater interest from the travel and hospitality industry."
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American Express Middle East 'Selects' merchant partner offers triples in first year
- Bahrain: Sunday, April 29 - 2007 at 14:58
- PRESS RELEASE
American Express Middle East's 'Selects' programme of exclusive offers has received huge response from regional merchant partners.
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About American Express:American Express Company is a diversified worldwide travel, financial and network Services Company founded in 1850. It is a world leader in charge and credit cards, Travelers Cheques, travel, financial planning, business services, insurance and international banking.
AMEX (Middle East) B.S.C. (c) - AEME established its presence in the Middle East in 1959 and set up its first office in Bahrain in 1979. In 1992, American Express became a joint venture company owned by Mawarid Investment Limited and American Express.
Operating in 18 markets in the Middle East and North Africa region, AEME issues dollar currency Credit and Charge Cards: Personal (Green), Gold, Platinum as well as Company and Corporate Cards. Since 2001, with the introduction of its first local currency Credit Card in the United Arab Emirates, AEME has been introducing a range of local currency Credit Cards across the region.
AEME's Establishment Services Group manages the Sales, Marketing & Relationship Management for the Merchant Acquiring business across the Middle East & North Africa.
American Express Cards are accepted at millions of locations in more than 200 countries and territories worldwide.
For further information, contact:
Sudha Hemmad / Ayesha Karumbaya
ASDA'A Public Relations
Tel: +9714 3344550
Ms. Graziela Martins
Corporate Communications & PR Manager
American Express Middle East
Posted by Anne-Birte Stensgaard, Senior News EditorSunday, April 29 - 2007 at 14:58 UAE local time (GMT+4)
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