Ink Publishing - an international publishing company specialising in inflight magazines - has been appointed to publish the titles.
With contents produced in English and Arabic, the first issues of the monthly publications will be onboard from 1 May, 2007.
"We have made every effort to tailor the editorial content targeting our multicultural, multi-ethnic travellers, whether they are travelling for business or leisure," says Gulf Air Vice President Marketing and Sales Lee Shave.
"The magazines will reflect our understanding of the passengers' interests and needs, and contribute towards an interesting and engaging inflight experience.
"We have chosen Ink Publishing because of its broad range of international experience in the publishing business as well as its proven track record of creating outstanding titles, especially for the travel and tourism sectors."
Gulf Life will be a strong, newsstand-style magazine with an independent outlook aimed at Gulf Air's modern and discerning passengers. Featuring the best in food and drink, architecture and the arts, Gulf Life will also include an engaging mix of celebrity interviews, opinion and trend pieces. It will also be a showcase for Gulf Air's broad range of destinations, including feature articles and an extensive what-to-do and where-to-go listings sections.
On Air will highlight Gulf Air's extensive inflight entertainment package backed up with film and entertainment news, interviews and reviews.
"With Gulf Air as the newest member of Ink's expanding clientele worldwide, its burgeoning portfolio now includes 25 inflight magazines produced in 12 languages," says Gulf Life and On Air Associate Publisher Anthony Jamil Azoury.
"We hope to increase substantially the average time Gulf Air passengers engage with the airline's inflight magazines with the content and presentation. Gulf Life and On Air will be the ideal media for companies, who are interested in getting their message across to Gulf Air's exclusive target audience while they are travelling and in a receptive mindset.
"These are individuals interested in purchasing consumer and luxury products, seeking vacation homes abroad and finding new destinations to explore. The audience will appreciate the quality of the titles and will be relaxed and interested in the wide-range of international brands that are advertising within these unique inflight publications."
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Gulf Air launches two new inflight magazines
- Bahrain: Wednesday, May 02 - 2007 at 09:42
- PRESS RELEASE
Gulf Air is launching two new onboard titles, Gulf Life - the airline's new inflight magazine and On Air- a separate 60-page inflight entertainment magazine.
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About Ink PublishingInk Publishing produces more inflight magazines for more airlines than any other company in the world. The company's titles include AirTran Airways Go, ATA Airlines Sights, Bangkok Airways Fah Thai, BMED Impressions, bmi voyager, bmibaby yeahbaby, Brussels Airlines b.spirit! and b.there!, Cebu Pacific Smile, China Airlines Sky Couch, easyJet easyJet Inflight, Gulf Air Gulf Life and On Air, Jet2.com Jetaway, Jetstar Airways Jetstar, Midwest Airlines MyMidwest, MyTravel Recline, Oasis Hong Kong Airlines' forthcoming inflight magazine, Ryanair Ryanair magazine, Siem Reap International Airways Sarika, Sterling Airlines Sterling, Tiger Airways Tiger Tales, VLM Airlines Velocity and Wizz Air's wizzit.
Ink is also the publisher of CNBC European Business magazine, CNN's bi-monthly travel magazines, CNN Traveller and CNN Traveller Asia Pacific, and Time Out Singapore magazine. Ink publishes Bradmans Business Travel Guides to Asia, Middle East, Africa, Europe and North America. The Company has offices in Atlanta, New York, London, Hong Kong and Singapore.
See http://www.ink-publishing.com for more information
About Gulf Air
Founded in 1950, Gulf Air, owned by the Kingdom of Bahrain and the Sultanate of Oman, is the only truly Pan Gulf carrier in the Middle East region.
The regional, geographic and cultural values that the airline has embraced over more than half a century are still central to defining its brand and service ethos.
Today the airline's network stretches from Europe to Asia and covers 47 cities in 30 countries. The fleet comprises 34 aircraft and has the distinct advantage of possessing the strongest network across the Middle East.
A platform for sustained commercial operation has been established over the past three years as part of a multi-phased turnaround programme. It has also provided a framework for a succession of innovative products and services including the unique Sky Chefs and Sky Nannies that form part of Gulf Air's 'smart airline, successful business' vision.
International recognition has been achieved as a result of the turnaround programme leading to numerous awards for the airline's innovative and high quality products and services: These include:
Best Onboard Catering in First Class 2006 (Sky Trax Awards)
Best Onboard Catering in Business Class 2006 (Sky Trax Awards)
Best Business Airline 2006 (British Travel Awards)
Best Onboard Service 2006 (Gold) (Mercury Awards)
Best Onboard Catering in First Class 2005 (Sky Trax Awards)
Best Onboard Catering in Business Class 2005(Sky Trax Awards)
Best designed in-flight magazine 2005 (American Creativity Awards)
Middle East Leading First Class Airline 2005 (World Travel Awards)
World's Leading Airport Lounge 2005 (World Travel Awards)
Middle East region's best airport restaurant for its restaurant in Bahrain International Airport lounge 2005 (PAX International Readership Awards)
Middle East & North African Platinum Best Airline 2004 (MENA Travel Awards)
Most Improved Airline 2004 (Skytrax Awards)
Middle East First Class Airline (Arabian Business Awards)
Best new product launch for in-flight services (PAX international Readership Awards)
Best First Class Onboard Food 2004 (Skytrax Food Category)
Best Business Class Check-in 2004 (Skytrax Check-in Category)
Official Airline and Sponsor of the Gulf Air Bahrain Grand Prix 2008
For further information please contact:
GULF AIR PRESS OFFICE
T: +973 17 338821
F: +973 17 338207
Posted by Lara Lynn Golden, News EditorWednesday, May 02 - 2007 at 09:42 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Sun May 27 2007.
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