Gulf Air launches two new inflight magazines

Ink Publishing - an international publishing company specialising in inflight magazines - has been appointed to publish the titles.

With contents produced in English and Arabic, the first issues of the monthly publications will be onboard from 1 May, 2007.

"We have made every effort to tailor the editorial content targeting our multicultural, multi-ethnic travellers, whether they are travelling for business or leisure," says Gulf Air Vice President Marketing and Sales Lee Shave.

"The magazines will reflect our understanding of the passengers' interests and needs, and contribute towards an interesting and engaging inflight experience.

"We have chosen Ink Publishing because of its broad range of international experience in the publishing business as well as its proven track record of creating outstanding titles, especially for the travel and tourism sectors."

Gulf Life will be a strong, newsstand-style magazine with an independent outlook aimed at Gulf Air's modern and discerning passengers. Featuring the best in food and drink, architecture and the arts, Gulf Life will also include an engaging mix of celebrity interviews, opinion and trend pieces. It will also be a showcase for Gulf Air's broad range of destinations, including feature articles and an extensive what-to-do and where-to-go listings sections.

On Air will highlight Gulf Air's extensive inflight entertainment package backed up with film and entertainment news, interviews and reviews.

"With Gulf Air as the newest member of Ink's expanding clientele worldwide, its burgeoning portfolio now includes 25 inflight magazines produced in 12 languages," says Gulf Life and On Air Associate Publisher Anthony Jamil Azoury.

"We hope to increase substantially the average time Gulf Air passengers engage with the airline's inflight magazines with the content and presentation. Gulf Life and On Air will be the ideal media for companies, who are interested in getting their message across to Gulf Air's exclusive target audience while they are travelling and in a receptive mindset.

"These are individuals interested in purchasing consumer and luxury products, seeking vacation homes abroad and finding new destinations to explore. The audience will appreciate the quality of the titles and will be relaxed and interested in the wide-range of international brands that are advertising within these unique inflight publications."