City 7 TV appoints Director of Sales

Pullen will oversee all facets of sales for the station, generating revenue through both agency and direct sales, as well as helping to plan marketing strategy.

A key player in broadcast media in Dubai for the last three years, Pullen brings nine years experience in sales and marketing to his new posting. Most recently, he was sales director at Dubai 92 and Dubai Eye 103.8, the region's first English language, talk-based radio station. Driving revenue, business development, and strategy, Pullen played a pivotal role in helping the station achieve record revenues and fostered partnerships with high profile organisations such as Emirates Bank, Jumeirah, and BurJuman. He also helped to generate exposure for popular community events such as Dubai Desert Classic and The Emirates Airline Dubai Rugby Sevens.

'Matthew's track record speaks for itself,' says Mohi-Din BinHendi, president and founder of City 7 TV. 'I am confident that his talent and experience will greatly help City 7 TV become the local station that Dubai deserves.'

BinHendi added that there will be more announcements to come in the near future as a new leadership team is put in place.