Sage appoints Spenty as SalesLogix partner

CRM software helps companies to improve efficiency of the sales, marketing & support departments.

Sage's channel strategy for CRM is to encourage partners to specialize in offering solutions to a specific industry. Expertise gained improves partner success and customer satisfaction. Currently, Sage has CRM partners focused on the Hotel, Banking & Finance industry with plans to appoint a partner for the Retail industry.

Since launching SalesLogix at the beginning of October, Sage has appointed four partners in the region including Spenty, Seven Seas, Algosaibi Information Systems and Solutions Middle East.

Shishir Sirvastava, Executive Director of Sage Software Middle East said, "Spenty has been a partner for some time through Europe and have specialized in CRM solutions for the banking & finance industry. One of their customers is Saudi based National Commercial Bank, where the've have developed a customer loyalty modules and integrated it to SalesLogix. Sage is delighted to be associated with Spenty in the region"

Nizar Alqutob, Manager of Spenty Advanced Business Solutions said, " With Sage offering local service and support, Spenty can deliver superior CRM solutions to local companies. Sage is also a well-known brand in the region. This along with improved local marketing support will help Spenty gain more customers."