Cellucom and Motorola sponsor Atif Aslam live concert in Manama

"Sponsoring the Atif Aslam concert perfectly complements Cellucom's brand image, as even today Atif Aslam is considered a youth icon, and Cellucom has built a reputation over the years as a brand that symbolizes youth and vibrancy. Further, we believe that music is one of the best ways to connect with youngsters and create top of the mind recall," said Adeel Malik, Country Manager, Cellucom Bahrain.

"Being associated with a star like Atif assures tremendous brand mileage for Cellucom, considering his international appeal and his huge fan following across the Bahrain,' added Adeel.

The concert in Manama is expected to attract a diverse audience from around the Bahrain and the GCC countries, comprising Indian and Pakistanis from among all age groups.

Cellucom is the fastest growing retail brand in the Middle East, with its strategy of continuously expanding its operations across the region. Cellucom has adopted a two-pronged approach for its plans in the region by focusing on both its retail outlets and product portfolio expansion. The company is broadening its product line by placing greater emphasis on its concept of 'Mobility' to customers by promoting a range of devices such as laptops and PDAs in addition to mobile phones.