LG named 'Best of the Best' by the Reddot Design Awards committee of 2007

This year the company took home over two dozen awards, including the event's highest recognition.

LGE received awards in 29 categories including the 'Best of the Best' award for its Prada Phone by LGE. The phone's full touch screen handset had already created a worldwide buzz. Its accolades eclipsed its total of 20 awards received at last year's event, when it also won two 'Best of the Best' awards.

Commenting on this achievement, General Manager of the LGE Amman Branch, Mr. Kevin Cha said,

'We at LGE have proven our design expertise through recognition from this prestigious design organization. With this momentum, we will solidify our commitment to innovative product design.'

-Other award-winning products from LGE include the Shine phone, both slide and bar types, steady-selling SolarDOM, Lightwave Oven, 'Art DIOS' side-by-side Refrigerator, two dishwashing machine models, LCD TV, Plasma TV, all three models of Fantasy Monitor, the T1 notebook, Touch Screen MP3 Player, in addition to several models of DVD players, and others.

The Reddot Design Award committee, along with the committee of the iF Design Award, is one of the most prestigious industrial design awards in Europe. The gala award ceremony will take place on June 25, 2007, in the Essen Aalto Theatre in Essen, Germany. The award-winning entries will be exhibited in a special exhibition titled 'Design on Stage - Winners of red dot Award: Product Design 2007' from June 26 through July 23, 2007, in the red dot design museum in Essen. The red dot design museum houses the largest permanent exhibition of contemporary design in the world.

From his end, Mr. Ghazi Farouq the Assistant Managing Director for Marketing at the Middle East Complex, an agent for LGE products in Jordan, added that LGE's notable achievements serve as further proof that LGE, is in fact an optimal provider of electronics for all members of the Jordanian community. 'We at MEC strive to make available all of LGE's latest products in the market. As these products are once again more than just consumer electronics products, but rather as practical and innovative lifestyle solutions.'

Last year LGE already broke industry records by winning in 20 categories at the Reddot design awards and 11 categories at the prestigious iF Design Awards. Some products that propelled the company to the top were its wall-mounted projector, dual-core widescreen notebook PC, industry darling and best-selling handset LG Chocolate. The wall-mounted projector and dual-core widescreen notebook PC did especially well, winning red dot's 'Best of the Best' design award in 2006. The company also won the 'Design Team of the Year 2006' of red dot design award for its focus on design management. This was only the second time that the design department of an Asian company has won red dot's 'Radius' Trophy.