DSS TV commercial makes its impact on satellite TV

The step is one among the many integrated marketing procedures adopted by the DSS Office to promote the current edition of Dubai Summer Surprises 2007, the most prominent family entertainment in the Middle East, to be held from June 21 to August 31.

The TV commercial aims at attracting an increased number of visitors to Dubai in addition to strengthening the emirate's position as a leading global summer tourist destination that offers abundant entertainment activities for all members of the family, especially kids.

"Our main goal behind organising Dubai Summer Surprises is to enable all visitors to experience the finest in family entertainment, shopping and winning. Our goals are clearly reflected through our TV commercial," said Khulood Al Thani, Marketing Manager of DSS.

"The Dubai Summer Surprises has enjoyed tremendous success since its inception and it continues to attract local, regional and global visitors year after year. The 10th edition is particularly distinguished and our main focus in all our marketing and promotional campaigns this year is on the 10th year celebrations. We would like to show our gratitude to all Government and private organisations, and also to our media partners for their continuous support in helping reinforce Dubai's position as an international tourist destination," she said.

"According to the initial response the TV commercial is a visual treat for all viewers as we are expecting a very good feedback in the future as well," she added.