Turning Point Advertising & Graffiti Marketing join hands in Kuwait

Apart from being full-service agencies, both parties bring diverse skills into the joint venture. Graffiti which boasts of clients such as EDU Group, National Takaful Insurance, British Link Kuwait, etc, have considerable experience in the region added to its outstanding operational expertise. Moreover, Graffiti Marketing Communications is part of Graffiti Group which owns Graphic 4M, one of the largest media buying houses in Kuwait. Turning Point Advertising brings innovative strategic branding & creative management ideas that have won them reputed local & international clients such as Dunkin' Donuts, Serck International, Projacs, Emirates Gold, etc.

According to Chaalan Assi, General Manager, Graffiti Marketing Communications,

"With major expansion plans in the offing, there is an urgent need for the market to be provided with innovative & dynamic marketing solutions that allow brands to stay ahead of their competition. This joint venture with Turning Point Advertising sets out to do just that. Our focus will be to provide comprehensive strategic marketing solutions, that ensures that the client maximizes their bottom lines & return on investment."

According to Ranjit Kumar and Aubert Fernandes, CEO and Managing Director, Turning Point Advertising L.L.C, respectively, "We have successfully running offices in UAE, KSA and India. Kuwait was a key market we were looking to penetrate as it is poised for phenomenal growth. The objective is to capitalize on this growth and position this tie-up as a dynamic solution provider for innovative brand strategies to clients that go far beyond normal advertising services. With a reputable and top-notch agency like Graffiti as our partners, we are extremely confident of achieving these objectives as well as create an ideal win-win situation for both - the joint venture as well as for our clients."