Steven Harris, General Motors Vice President for Global Communications and John Middlebrook, General Motors Vice President for Global Sales, Service and Marketing Operations attended the Conference and addressed 120 General Motors managers from over 40 markets on the latest trends in marketing, communications and aftersales strategies.
The Conference gave an overview of the rapid growth in the LAAM region and the increasing need to recognize and manage the opportunities and challenges faced by General Motors in those markets. Other focus areas included managing growth in the Middle East, digital marketing, the impact of technology on communications, brand protection and logistics of running the business.
The Conference provided a unique platform for participants to interact with each other, share best practices and listen to subject matter experts on ways to improve performance and manage growth.
Dubai hosts annual General Motors Latin America, Africa and Middle East Sales, Marketing, Aftersales and Communications Conference
Dubai's unique location, infrastructure and setting provided the ideal stage for the annual three day General Motors Latin America, Africa and Middle East (LAAM) Sales, Marketing, Aftersales and Communications Conference.
- United Arab Emirates: Tuesday, May 08 - 2007 at 13:25
- PRESS RELEASE
Notes and media contacts
For more information:Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (009714) 3143350
General Motors, the world's largest automaker, has been the global automotive sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world's leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance.
GM has been operating in the Middle East since the 1920s. GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER, Opel and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen.
In 2005, GM sold over 113,500 vehicles in the Middle East, representing a 28 percent increase over figures recorded in 2004, and the company continues to introduce pioneering programs in the region. More information on GM and its products can be found on the company's consumer websites www.gm.com and www.gmarabia.com.
Posted by Anne-Birte Stensgaard, Senior News EditorTuesday, May 08 - 2007 at 13:25 UAE local time (GMT+4)
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This Article was updated on Friday, June 08 - 2007
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
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