Dubai hosts annual General Motors Latin America, Africa and Middle East Sales, Marketing, Aftersales and Communications Conference

Dubai's unique location, infrastructure and setting provided the ideal stage for the annual three day General Motors Latin America, Africa and Middle East (LAAM) Sales, Marketing, Aftersales and Communications Conference.

  • United Arab Emirates: Tuesday, May 08 - 2007 at 13:25
  • PRESS RELEASE


Group shot of General Motors managers who attended the Annual General Motors Latin America, Africa and Middle East Sales, Marketing, Aftersales and Communications Conference at Emirates Towers Hotel in Dubai. Amongst these are Steven Harris - General Motors Vice President, Global Communications, John Middlebrook - General Motors Vice President, Global Sales, Service and Marketing Operations and Terry Johnsson - Managing Director, General Motors Middle East.
Group shot of General Motors managers who attended the Annual General Motors Latin America, Africa and Middle East Sales, Marketing, Aftersales and Communications Conference at Emirates Towers Hotel in Dubai. Amongst these are Steven Harris - General Motors Vice President, Global Communications, John Middlebrook - General Motors Vice President, Global Sales, Service and Marketing Operations and Terry Johnsson - Managing Director, General Motors Middle East.

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Steven Harris, General Motors Vice President for Global Communications and John Middlebrook, General Motors Vice President for Global Sales, Service and Marketing Operations attended the Conference and addressed 120 General Motors managers from over 40 markets on the latest trends in marketing, communications and aftersales strategies.

The Conference gave an overview of the rapid growth in the LAAM region and the increasing need to recognize and manage the opportunities and challenges faced by General Motors in those markets. Other focus areas included managing growth in the Middle East, digital marketing, the impact of technology on communications, brand protection and logistics of running the business.

The Conference provided a unique platform for participants to interact with each other, share best practices and listen to subject matter experts on ways to improve performance and manage growth.




request information Log in to request more information from GM Middle East

Notes and media contacts

For more information:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (009714) 3143350

General Motors, the world's largest automaker, has been the global automotive sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world's leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance.

GM has been operating in the Middle East since the 1920s. GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER, Opel and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen.

In 2005, GM sold over 113,500 vehicles in the Middle East, representing a 28 percent increase over figures recorded in 2004, and the company continues to introduce pioneering programs in the region. More information on GM and its products can be found on the company's consumer websites www.gm.com and www.gmarabia.com.
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Tuesday, May 08 - 2007 at 13:25 UAE local time (GMT+4)

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This Article was updated on Friday, June 08 - 2007


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