cashU adds parental control feature to its payment process

cashU is the first internet payment service in the world to implement parental control, and it's a feature largely based on feedback from its user base in the Middle East.

Commenting on the new feature, Martin Waldenström, General Manager, cashU said,

"We expect parents to be concerned about where their children can use their cashU account on the internet. Our parental control feature is a simple yet effective way for parents to control their children's internet purchases. With a focus on online multiplayer gaming and virtual worlds, we hope to become a popular payment option for children and their parents."

Based on a simple menu based interface, the parent can simply toggle cashU's recommended presets for each merchant according to predefined age groups, or micromanage and deselect merchants that he thinks are inappropriate for his child. The filtering process takes a few minutes, and allows the parent to effect a greater degree of control and security to credit cards. "Our prepaid card system also ensures that the parent can set a specific budget for their child's online gaming habits. Credit cards on the other hand carry a high risk of abuse."

cashU addresses the need for an internet payment solution, in markets and demographics where credit cards are not very prevalent. CashU prepaid cards available in 20 countries in the Middle East and North Africa region, and is highly popular among the 15-30 age demographic. Gaming is one of the biggest revenue drivers for cashU, and the only payment solution for an entire subset of teenagers who want to renew subscriptions to their MMORPGs, or buy virtual items in games like World of Warcraft, Everquest, and Second Life.

cashU's prepaid card system enables minors to access and purchase online products and services anywhere on the Internet safely and without worries. For the gamer in Egypt, Saudi Arabia or Kuwait, cashU is the safest payment option, and we've grown in this segment simply because of word of mouth testimonials.

cashU reduces the risk of online payments and allows for wider, safer and faster consumer participation in e-commerce. cashU.com is available in English and Arabic versions, and is the favoured Peer to Peer payment option in the Middle East.
About cashU

Incepted and launched by Maktoob in July of 2002, www.cashU.com is a prepaid Internet payment solution that can be used to purchase products and services anywhere on the Internet safely and anonymously.

cashU provides merchants with a solution where they can sell their goods and services on the Net, even products or services (such as SMS or ring tones) that require micro payments, with both consumers and merchants confident of not becoming victims of online fraud.

cashU is now available in 20 countries around the world. The cashU network connecting cashU cardholders, online and offline resellers as well as online businesses and merchants is growing, and will continue to develop and advance rapidly.