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Buyers flock to Liali Jewellery's new stores

United Arab Emirates: Thursday, May 10 - 2007 at 13:30
PRESS RELEASE

Liali Jewellery, leading retailers of branded and custom-made jewellery, announced the opening of three new stores in Dubai with an investment of a total of Dh10 million.

Anuraag Sinha, Managing Director of Liali Jewellery.

Liali is a leading multi-category jewellery retailer and has a long track record of profitable growth and considerable market share. The company has opened two new jewellery outlets in Dubai Festival City and Uptown Mirdif. The third one was opened at the new extension of Gold & Diamond Park making it their second store in the park. Even though the stores have been opened recently there has been good sales and patronage from loyal Liali customers.

Anuraag Sinha, Managing Director of Liali Jewellery, said:

"We wish to target a wide customer base. Liali's mix of exclusive in-house brands, high-end diamond jewellery and even special pieces for the bridal season keeps us ahead of the competition. Ours is a flexible business model which is focused on optimising our product lines and responding rapidly to the latest changes in customer trends in the Middle East."

As business in Dubai is growing and there are significant opportunities to grow, the company intends to roll out at least 10 more Jewellery stores across the UAE - some under the Liali umbrella and many others as stand-alone stores for new international jewellery brands which are not being disclosed at this stage. Substantial investments have been made for opening these new outlets.

According to Sinha there are significant opportunities for further growth in the jewellery sector through such targeted store openings. Liali's upcoming outlets include the upmarket 'Serene' store which will be opened shortly.

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About Liali Jewellery
Liali Jewellery LLC is a Dubai based jewellery retailer. Started in June 1999 by Raed Ahmad Baker and Anuraag Sinha under the umbrella of Dutco Group of Companies, the retailer boasts of 17 outlets in most of UAE's prestigious malls and shopping centres. The jeweller retails premium jewellery brands including Vivien Westwood, Green G, Miluna, Tirisi, and Liali Memories. It also retails customised gold, diamond and pearl jewellery and designer timepieces that are popular for all occasions. The company specialises in 18k gold jewellery, precious and semi-precious stones, certified diamonds, silver jewellery and customised hand crafted jewellery. Liali's valued customer can benefit from their reward programme which entitles them to special offers and privileges. They also make personalised jewellery. Liali Jewellery takes pride in bringing innovative concepts in jewellery to the residents of Dubai and consistently endeavours to keep up with the latest trends. Their name is associated with fine jewellery as well as trustworthy and personalised services.

For more information, please contact:
THE IDEA AGENCY - PR DEPARTMENT
Tel: 971 4 3434424 Fax: 971 4 3434305

Posted by Anne-Birte Stensgaard, Senior News Editor
Thursday, May 10 - 2007 at 13:30 UAE local time (GMT+4)

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Buyers flock to Liali Jewellery's new stores

Liali Jewellery, leading retailers of branded and custom-made jewellery, announced the opening of three new stores in Dubai with an investment of a total of Dh10 million.

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