• HSBC

Inversion Femme makes Middle East debut

  • United Arab Emirates: Tuesday, April 17 - 2007 at 11:06
  • PRESS RELEASE

Women in the Middle East looking to turn back the hands of time on their appearance will welcome the regional launch of Inversion Femme, a nutritional supplement clinically shown to help the appearance of skin, hair, nails and body shape.

In launching Inversion Femme at the Dubai World Dermatology & Laser Conference & Exhibition - Dubai Derma 2007, the product's French developers highlighted the soft capsule's 16 natural ingredients that help slow, and even reverse, the signs of ageing at the cellular level.

The supplement includes ingredients such as Vitamin C, aqueous extract of green tea, natural beta-carotene, zinc, borage oil (Omega 6), shark cartilage, grape extract, iron, and fish oil (Omega 3), including Vitamins B2, B5, B6 and B8. It works by providing antioxidants to combat the excess of free radicals responsible for skin cell damage and by promoting microcirculation, which helps fight the decrease in nutrients to the skin that occurs as women age.

"Ageing is inevitable, but everyone, particularly women, would like to age as gracefully as possible. In looking at how we could help women address this problem, we explored the causes of skin, hair and nail ageing. We identified a number of natural compounds that would address these causes and thereby help the body slow, and even reverse, these symptoms," said Jacques Vandermander, an expert in food supplements and one of Inversion Femme's developers.

The supplement is effective, not only because of its unique combination of ingredients, but because it administers the right nutrients to the body at the right time, and in the right combination to avoid problems from different ingredients interacting with each other. Two pills are taken in the morning, while one is taken before bed.

Clinical studies on Inversion Femme conducted by the University of Bordeaux School of Medicine (France) demonstrated clear benefits to use. They showed that after two months of taking the supplement, women showed a 50 percent decrease in hair loss, a 27 percent decrease in wrinkles, a 70 percent improvement in nail appearance and 1.3-cm decrease in thigh diameter.

Dr Alain Jacquet, a leading expert in free radicals, ageing and the clinical evaluation of dietary supplements, led the studies. "We found quite dramatic improvements to skin, hair and nail appearance, but we also noticed another positive side benefit. Because of the fat burning properties of the ingredients, women were achieving improved figures as well."

"These results are certainly in part because of the morning and evening dosage regimen and likely represent a major new trend in food supplement development," Dr Jacquet added.

Protected by an international patent, Inversion Femme is now registered and sold in more than 30 countries worldwide.
L-R: Dr. Karim Badr Chairman - Golden Tree Medicines, Jacques Vandermander, Worldwide Development Director of Inversion Femme. 
L-R: Dr. Karim Badr Chairman - Golden Tree Medicines, Jacques Vandermander, Worldwide Development Director of Inversion Femme.
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About Inversion Femme
Inversion Femme is a patented women's anti-aging nutritional supplement for skin, hair, nails and figure, clinically tested by Dr Alain Jacquet at the Victor Ségalen University, Bordeaux (France) at the Department of Clinical Pharmacology.

These soft capsules provide a woman-specific combination of vitamins, minerals and herbal extracts, with active ingredients divided into 'morning' and 'evening' capsules to prevent possible side effects (sleeping disorders) and interactions between some ingredients (Vitamin C and iron, zinc and copper).

Most ingredients have antioxidant properties to help fight free radicals while also promoting thermogenesis (fat burning) and microcirculation, which helps active ingredients reach target tissues. This unique formulation is protected by an international patent.

Inversion Femme is distributed solely by Golden Tree Medicines in the Middle East. It was first launched in the UAE and Lebanon in April 2007, and will shortly after roll out in the rest of the region: Qatar, Kuwait, Bahrain, Oman, Yemen, Iran, Jordan, Egypt and Saudi Arabia.


For further information, please contact:

Reem Haroun
Tel: 04 3472735
Fax: 04 3417104

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