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Jumeirah Golf Estates signs MoU with Outdoor Concepts at Garden & Landscaping Exhibition 2007

Jumeirah Golf Estates - the developer behind the most prestigious golf development in Dubai has signed a Memorandum of Understanding (MoU) with Dubai-based Outdoor Concepts, the outdoor living/lifestyle specialists.

  • United Arab Emirates: Monday, May 14 - 2007 at 11:08
  • PRESS RELEASE


BeefEater Barbecue.
BeefEater Barbecue.


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The MoU covers the provision by Outdoor Concepts of BeefEater Barbecues, Australia's favourite barbecue brand, which has just been declared the world's finest barbecue. Outdoor Concepts is the exclusive Middle East distributor for BeefEater Barbecues and will supply a range of products to Jumeirah Golf Estates for installation in its upmarket real estate developments, including 'Whispering Pines', 'Flame Tree Ridge' and 'Rosewood' communities

The BeefEater Barbecue range is renowned for its stylish design and high quality outdoor cooking systems which offer clean, stress-free, gas fired cooking. The range offers a stylish choice for outdoor living areas, from simple and compact units for the balcony to full 'outdoor kitchen centres' for the ultimate in barbecue technology. BeefEater packs quality into its product range which is built to last, using high quality materials such as stainless steel and porcelain enamel, backed by the promise of extensive warranties, some of which offer lifetime guarantees.

David Spencer, chief executive officer for Jumeirah Golf Estates,
explains:

'We are always looking for the best fixtures and fittings to add value to our exclusive residential developments and BeefEater Barbecues is a good match, offering premium products to help our residents to get the most from the outdoor lifestyles that our properties offer, whether it's on the golf course or at home on the terrace or in the garden. We are pleased to be able to offer our customers the finest barbecues in the world, as an integral part of their new home at a Jumeirah Golf Estates development.'



David Willis, Managing Director of Outdoor Concepts, adds: 'We are delighted to have signed this MOU with Jumeirah Golf Estates to supply BeefEater Barbecues, which have recently been officially declared the finest barbecue range in the world. It is a great endorsement for BeefEater, which was recently named the 'World's Finest Barbecue' in a global review of the world's finest luxury products across a number of categories. BeefEater has joined an exclusive list of world class brands including Rolex, Louis Vuitton, De Beers Diamonds and Maserati.'




request information Log in to request more information from Outdoor Concepts

Notes and media contacts

For more information on the BeefEater range:
www.beefeaterbbq.com
www.worldsfinestbook.com

About Jumeirah Golf Estates

The world's leading golfing and course design superstars are joining forces to create Dubai's premier residential golfing community - Jumeirah Golf Estates. Greg Norman, Vijay Singh, Sergio Garcia and 'the father of modern golf course design', Pete Dye, are working on creating one of the world's most distinctive golf developments.

Four courses - Fire, Earth, Water, and Wind - will pay tribute to the power of nature, each employing the distinctive characteristics of its own surroundings to deliver a unique challenge.

They will be surrounded by individually designed residential communities which bring a new sense of luxury and space to Dubai.

Jumeirah Golf Estates is a flagship project within Istithmar Leisure - a 100 per cent-owned subsidiary of Istithmar, focused on asset management and value-added offerings in the leisure sector.

About BeefEater
BeefEater is an Australian company with a 20-year tradition of making the finest outdoor barbecue appliances. The parent company, Woodland Home Products, was started in 1984 by Peter Woodland and today employs over 150 people as the largest independent barbecue appliance manufacturer in Australia. BeefEater specializes in high quality porcelain enamel and stainless steel barbecues, outdoor kitchens and barbecue accessories.

About Outdoor Concepts
Outdoor Concepts is a new, regional distribution company with a mission in the Middle East to create a sophisticated outdoor living experience for residents and homeowners, as well as for hotels and their guests.

Founded in Dubai in 2006, Outdoor Concepts creates a whole new focus on the outdoor lifestyle in the region, by offering the best outdoor products from around the world, such as Australia's best selling range of barbecues

Issued on behalf of Outdoor Concepts by WPR Limited, Dubai.
Media enquiries:
Jon Walsh
WPR Limited
Dubai
Tel: 050 4588610
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Monday, May 14 - 2007 at 11:08 UAE local time (GMT+4)

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