DSS road show to hit Far East for the first time

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A delegation from the DSS Office is all set to introduce events and activities of the special edition of the 10th Dubai Summer Surprises to the GCC, and for the first time, to the Far East through road shows that will commence on May 21 and go on until June 6. The initiative is part of the ambitious marketing strategy announced by the DSS Office to promote DSS on a global level.

The DSS delegation will accompany the Dubai Department of Tourism and Commerce Marketing (DTCM) officials along with representatives of various travel and tour companies, hotels, hotel apartments, and car rental agencies.

The road shows will highlight the upcoming attractions and festivities being held to celebrate the 10th edition of DSS that will begin on June 21 and end on August 31. The excellent tourism infrastructure in Dubai and the advanced facilities available for travellers will also be promoted during the visits. GCC residents form a major part of the total DSS visitors, and the Far East is being viewed as a market that holds immense potential in terms of visitor arrivals to Dubai. The road shows will target a wider audience from both these regions this year.

Commenting on the launch of the road shows in the GCC, Laila Suhail, Executive Project Director of DSS said, 'The GCC road shows have proved to be a very successful marketing tool in the previous editions. The increasing numbers of GCC visitors is a clear indication that the DSS has become a summer attraction and has contributed in changing travel plans of many tourists in the region making Dubai a leading summer tourist destination.'

Similarly, Khulood Al Thani, Marketing Manager of DSS was optimistic on the success of the inaugural DSS road show to the Far East. 'Our research has shown that the Far East is a vibrant market that holds immense potential in terms of tourism. Along with the state-of-the-art tourist infrastructure of Dubai, we will be highlighting the three main characteristics of Dubai Summer Surprises - an amazing shopping experience, unbelievable prizes, and great family entertainment.'

'DSS will also organize a raffle draw for the media in the Far East where one winner from the four Far East destinations will get the chance to spend three nights and four days in Dubai during DSS with travel and accommodation expenses paid for,' she added.

The first ever DSS road show in the Far East will start on May 21 at the Marriott Singapore, followed by a stop in Kuala Lumpur, Malaysia, at the JW Marriott on May 23. On May 25, the DSS delegation will arrive in Thailand at the Conrad Bangkok and on May 28, the JW Marriott at Hong Kong will host the DSS team.

Simultaneously, the GCC road show will kick start at the Movenpick hotel in Kuwait on May 26, moving on to the Marriott in Doha, Qatar, on May 28. The Ritz Carlton in Manama, Bahrain, will be the venue for the last day of the GCC road show on May 30.

The last of the series of road shows will focus entirely on Saudi Arabia, beginning at the Le Gulf Meridien in Al Khobar on June 2, moving on to the Al Faisaliah Hotel in Riyadh on the 4th, and ending at the Inter-continental in Jeddah on June 6.