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Heiko Fischer, Bosch Middle East's managing director, said: "We have quadrupled our turnover in the past five years. This is an exceptional rate of growth, which has increased our annual Middle East revenue, based on the market selling figure, to over (US)$150 million in 2006."
"The last two years in particular have been very good to Bosch in the region. Customers with increasingly large disposable incomes are demanding the very best products and are willing to pay accordingly. As a result we are continuously gaining upon competitors and it is fair to say we are aiming to be a future market leader in the Middle East."
Last year Bosch's revenues grew a massive 13 per cent worldwide, as the fastest growing of the top ten domestic appliance companies internationally. The growth in the Middle East has been much larger, with 2006 seeing a 60 per cent growth compared to 25 per cent in 2005.
Fischer added: "I see a bright future for both the industry and Bosch here in the Middle East, as the market continues to grow and people continue to become more discerning and attracted to quality products.
"Apart from the products themselves, we are focused upon continuous improvement within our distribution channels and sales departments. Customer service is an area we are always working upon as our vision is to build upon this area within the region to offer all customers and distributors the impeccable standards they would expect in Europe."
The Middle East is the fastest growing region in the worldwide Bosch Siemens Hausgeräte network. Employing 35 within its Dubai offices and 15 more throughout the Middle East region, BSH is one of the few international domestic appliances manufacturers to have its regional headquarters in the Middle East.
Posted by Anne-Birte Stensgaard, Senior News Editor
