The press conference was held at the Kempinski Hotel where 5 new mobile phones by the brand were showcased for the first time in the Middle East. These included the T650, S500, T250, P1 & Stereo Bluetooth™ Headset HBH-DS980.
Sony Ericsson has always surprised customers and phone lovers with their designs and innovations in the Middle East and around the world. With the ultra modern mobile phones equipped with advanced technological specifications, the brand always manages to impress with their knowledge of technique, quality and efficiency.
"Today, Sony Ericsson enters a new era of development and progress, through a collection of the latest designs to hit the mobile phone market, proving once again that the brand is the real leader in combining the best designs with advanced techniques and functions to suit the needs of the mobile users of the new generation," said Husni El Assi General Manager Sony Ericsson Middle East & Africa.
P1: the 5th generation P-series smart phone and the most feature-rich yet
"In one sense the Sony Ericsson P1 is an evolution of our P-series smartphones, as it pushes forward the best attributes of its predecessors," mentioned El Assi. "At the same time there are also significant improvements in design, speed and battery performance."
Building on the feature set of earlier models, the Sony Ericsson P1 supports a wide range of push email solutions and Web browsing applications, plus connectivity via hi-speed UMTS and Wireless LAN (WiFi™). Add to this its compact size and multimedia capabilities and the P1 is the complete mobile office. It is based on the Symbian™ operating system (v9.1) and UIQ 3.0, an open platform that offers broad potential for multimedia applications from operators/carriers, content owners and third party developers.
In short, the P1 is a device as small as a standard phone that offers flexible ways to work:
-Dual function keyboard - full alpha-numeric (e.g. QWERTY) text input combined with one hand phone usability
-Choice of text input method including handwriting and word completion
-Push email enabled including support for Exchange ActiveSync™ and BlackBerry® Connect™
-Integrated WLAN and VoIP enabled
-3.2 megapixel camera with business card scanner
-Large 2.6" touchscreen with a Transflective Display that is easier to view in bright light conditions
Push email and remote working
Always being connected while on the move is now a normal part of working life. The Sony Ericsson P1 gives you the ability to handle your corporate or personal emails, contacts and calendar wherever you are. It offers support for a broad range of push email services including Exchange ActiveSync™ and BlackBerry Connect and allows for remote wiping of email and PIM data; something critical in the event of the phone being stolen or misplaced.
The Sony Ericsson P1 lets you read and edit documents on the move, whether Microsoft Word, PowerPoint or Excel. It also ships with a desk stand and USB cable in-box, making it straightforward to synchronise with your PC.
High speed connectivity
Both UMTS and integrated WLAN provide for high-speed Web browsing and data downloads, plus email at a rate and performance you enjoy from your office desktop. The Sony Ericsson P1 is also VoIP enabled for making calls over the internet.
Surfing the Web is intuitive thanks to the Opera™ Web Browser that displays pages in horizontal, wide screen aspect. The large, touchscreen QVGA display can be seen and used even in bright environments due to the Transflective Display. The 3.2 megapixel camera takes great shots to store or share via Picture Blogging and is also a useful tool for work purposes. It does away with the need to collect stacks of business cards when travelling. Just take a close-up shot of a business card and the card scanner transfers the contact details directly into the phonebook.
As well as a business tool, the Sony Ericsson P1 also serves as an advanced multimedia companion. Its music and video player mean that you can take your favourite tunes and video clips with you on the 512MB Memory Stick Micro™ (M2™) provided. Catch the latest news via the on-board FM Radio or stream mobile TV direct to the large screen. Whichever you choose to do, with the P1 you are never short of options.
The Sony Ericsson P1 is a Tri-Band GPRS 900/1800/1900 and UMTS 2100 handset with Wi-Fi 802.11b. It will be available in selected markets from Q3 2007.
T250: A phone with a premium look that's easy on your pocket
'Simple sophistication' sums up the Sony Ericsson T250. The stylish metal finish of this compact phone gives it a premium feel that up until now has been the preserve of high end models. Add to this a feature set that makes it easy to stay connected, either with friends or the latest news, and you have the perfect partner for keeping in-touch with style.
"Now you can have quality design and finish in a phone without the high-end price tag," added El Assi. "We realise that some people want just a straightforward phone, but we don't feel that this should equate to straightforward design. Although technically the new T250 focuses on doing just the basics well, its advanced design clearly resembles the more premium T650."
Of course, the T250 is not only about style. For easy communication the T250 has a speakerphone that lets you share your call with others in the room, predictive text input for fast text and picture messaging, and an in-phone calendar that comes in handy for noting key dates or appointments.
Based on consumer feedback, an built-in FM Radio is included on the T250 for music and news around the clock. The T250 kit includes a stereo handsfree headset. To complete the picture, an on-board camera allows you to capture your favourite moments, share them with your friends, or save them in the phone's memory as a pocket photo album.
With a colour choice of Black or Silver, it's difficult to determine which is the more elegant. Whichever you choose, though, be sure that the T250 will get you noticed.
The Sony Ericsson T250 will be available in two versions (GSM/GPRS 900/1800 and GSM/GPRS 850/1900) and will ship in selected markets from Q3 2007.
Sony Ericsson adds light and colour to its global range
Borne out of their designers love for the materials and colours found in the natural world, the Sony Ericsson T650 fuses illumination effects with a stainless steel finish and scratch-proof mineral glass, whilst the S500, a slim slider phone, reveals desktop and menu themes that change over time.
The Sony Ericsson T650 is all about detail. The illumination effects on the keypad and the sides of the phone interact with animations on the screen. As these animations move across the display they set off waves of light around the keypad, which stand-out against the reflective stainless steel finish.
"It's the details that set these phones apart," explained El Assi. "Our designers have taken inspiration from nature and the Nordic light to produce phones that are beautiful to look at and alive with energy. They appeal to those that want to celebrate their individuality and express themselves through their choice of phone."
Powerful by nature Advanced communications, multimedia functions and connectivity are all second nature to the T650. This slim 3G phone conceals a high performance feature set. The 3.2 megapixel camera with auto focus takes excellent shots, and the 1.9-inch, scratch-proof screen makes it easy to shoot and view your pictures. The mineral glass display is placed directly onto the screen, which makes the colours more intense, improves visibility in bright environments and widens the viewing angle of the screen up to 170 degrees.
As individual as you Once you have taken your pictures, the T650 lets you to share your memories with friends next door or family across the world. You can show your photos on the screen, attach them to messages or post them on the Web using picture blogging.
Designed for everyday when it comes to keeping you entertained, the T650 is a natural. Its media player lets you to listen to your favourite tunes wherever you are, and thanks to the latest Bluetooth™ technology it's possible to stream music directly from your phone to a headset. A stylish accessory, such as the Stereo Bluetooth™ Headset HBH-DS980 is the perfect partner here and is also announced today.
Stands out within the crowd At just 12.5 millimetres thin, the Sony Ericsson T650 builds on the design heritage of the T610 and steps up as a no-compromise 3G phone that balances form with function.
The T650 will be offered in a choice of two colours - Growing Green and Midnight Blue - and will be a Dual mode UMTS 2100 -GSM/GPRS 900/1800/1900 phone. It will be available in selected markets from Q3 2007.
Take a look at the Sony Ericsson S500 and expect the unexpected. Open the 14mm slim slider to reveal colour accents and ever changing desktop themes. You set the in-phone themes and external light effects to change when you want - with the seasons, as day turns to night or when the weekend begins.
Intelligent design Beyond the Mysterious Green and Spring Yellow exteriors, effort has been made to bring design alive with the Sony Ericsson S500. The visuals on the desktop or phone menu can change automatically as the seasons pass or as day turns to night. Hidden illumination appears to highlight a certain event and the keypad glows with energy when the slim slider is opened.
Vibrant images Have fun taking shots with the 2.0 megapixel camera and share moments of your life as they happen. Take a picture of where you are and blog it straight away. You can also send pictures or video to any mobile phone or email address.
Style with substance The S500 offers more than stunning aesthetics. Add colour to your free time with a media player and expandable Memory Stick slot. So you choose what size of music library is right for you. You can even add a music accessory such as the Music Bluetooth™ Receiver MBR-100 and play your phone music direct through your home stereo. Play 3D games or access the Web browser for easy surfing on the move.
Joined up thinking The S500 arrives with everything you need to connect your phone to your computer. Transfer your favourite music from PC to phone using Sony Ericsson Disc2Phone music management software. Or move images from your phone to your computer without the need for any software. When the S500 is connected, it appears as a drive on your computer. It also features Bluetooth™ 2.0, giving you same fast, robust connection to other Bluetooth™ devices as the T650.
The Sony Ericsson S500 is a 14mm slim 2.5G slider phone (GSM/GPRS/EDGE 850/900/1800/1900), available in either Mysterious Green or Spring Yellow. It will be in the shops in selected markets from Q2 2007.
Sony Ericsson Stereo Bluetooth™ Headset HBH-DS980
Sony Ericsson makes listening to music and taking calls a quality experience with the launch of the Stereo Bluetooth™ Headset HBH-DS980. This stylish accessory delivers wireless music and calls with superior sound performance, even in noisy environments. This is achieved through advances in design, ergonomics and audio:
•Digital noise cancellation/echo reduction to reduce background noise
•Bluetooth™ 2.0 to deliver better quality voice calls
•A2DP (Advanced Audio Distribution Profile) for high quality sound when listening to music
•A hidden OLED display de¬livers a seamless design effect, much brighter than a conventional LCD display.
"As more and more people choose to store their digital music on their mobile phone, it becomes increasingly practical to use a Bluetooth™ stereo headset that can deliver quality audio," continued El Assi. "This latest headset manages to do this within a compact, stylish design that you will want to be seen wearing. It is so convenient that your phone need never leave your pocket."
Given a talk time or music playback time of up to 6 hours, the HBH-DS980 has to be designed with comfort in mind. The soft silicon ear buds on the stereo headset are provided in three sizes, so as to ensure an optimum fit with the size and shape of the wearer's ear.
Separate to the headset, the overall unit weighs in at just 27 grams, so won't be a burden when worn around the neck.
Of course, if you are wearing your headset for long periods, you will also want it to look the part. Finished in a stylish charcoal colour, the Stereo Bluetooth™ Headset HBH-DS980 features a hidden 'magic mirror' display that only becomes visible once the headset is activated. Use it to view the title of the song playing on your phone, the battery status of your headset or the details of the caller trying to reach you.
You can use the HBH-DS980 with more than one device at the same time. The new multipoint function allows you to listen to music stored on a Bluetooth™ enabled PC/laptop and handle calls from your phone at the same time.
The Stereo Bluetooth™ Headset HBH-DS980 is designed with the wearer in mind. As well as maximizing comfort and flexibility, its subtle design makes it the ideal companion for a phone such as the new Sony Ericsson T650. The HBH-DS980 will be available worldwide from Q3 2007.