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Friday, November 27 - 2009

Multiforms, a subsidiary of Emaar Industries & Investments, signs AED 73.5 million deal in Jordan

Multiforms, the Dubai-based architectural aluminium façade specialist and subsidiary of Emaar Industries & Investments (EII), announced its plans to establish an aluminium and glass façade manufacturing facility in the Hashemite Kingdom of Jordan.

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  • H.E. Mohammed Ali Al Hashimi, Chairman, Multiforms.
    H.E. Mohammed Ali Al Hashimi, Chairman, Multiforms.
The announcement came during the recent World Economic Forum (WEF) Middle East meeting held at the Dead Sea, hosting a large number of business leaders and civil society representatives.

Multiforms will invest AED 73.5 million (US$20 million; JD14.2 million) in the first phase of the development. The 50,000 sq m aluminium and glass façade manufacturing facility is scheduled to start operations 10 to 12 months from signing the agreement.

H.E. Mohammed Ali Al Hashimi, Chairman, Multiforms, signed an MoU with Jordanian Minister of Labour and Chairman of Al Mafraq Development Company, H.E. Basem Al Salem to open the advanced manufacturing unit in the Al Mafraq Economic Zone, the special economic zone launched by His Majesty King Abdullah II bin Al Hussein, King of the Hashemite Kingdom of Jordan in the Al Mafraq Governorate.

"This agreement not only marks the expansion of Multiforms regionally but also signals the enhanced co-operation between Arab economies that reflect the theme of WEF - Putting Diversity to Work," said Mr Al Hashimi. "The growth strategy of Multiforms complements the vision of UAE Vice President & Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, for UAE companies to expand regionally through effective public and private partnerships."

He added: "Al Mafraq Development Zone is one of the high-growth areas in Jordan developed by His Majesty King Abdullah II bin Al Hussein, King of the Hashemite Kingdom of Jordan to power the growth of the Kingdom's economy. Our presence in the special economic zone will complement the Kingdom's development initiatives."

Mr Firas Rifai, Managing Director, Multiforms LLC, said:

"Multiforms is focused on furthering its market reach and tapping growth opportunities, especially, in the region's booming construction sector. It is estimated that Jordan's construction sector will grow to over AED 36.7 billion (US$10 billion; JD7 billion) in the next four years. This presents Multiforms with an opportunity to share our expertise in the design, supply and installation of aluminium and glass facades in the Jordanian market."


He added: "Our aluminium and glass façade manufacturing facility in the Kingdom will also meet the growing requirements for quality cladding material in Syria, Lebanon, Turkey and other neighbouring markets. We anticipate revenues of over AED 257 million (US$70 million; JD50 million) in the very first year of operation, and we will further strengthen our presence with our second phase of expansion."

Dr Ahmad Khayyat, Chief Executive Officer, EII, said: "Multiforms has achieved an impressive 400 per cent growth in production capacity since its association with EII. As growth facilitators, EII is committed to identifying new growth markets for Multiforms. The new venture in Jordan will lend further momentum to the company and will position it as the regional leader in aluminum and UPVC fabrication and installation."

Multiforms manufactures and supplies aluminum windows, doors, curtain walling, cladding and an extensive range of advanced architectural materials. The fastest growing company in its field, Multiforms functions from a new 20,000 sq m facility in Dubai Investment Park and employs advanced technology to offer assistance in stick system curtain walling, thermally broken window and door systems, skylights, wood/aluminum window and door systems, bullet proof and bomb blast facades.
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Notes and media contacts

About Multiforms:
Multiforms was established in 1997 in Dubai as a specialist in aluminium and UPVC fabrication and installation. Multiforms is increasingly prominent as a manufacturer and supplier of custom aluminum windows, doors, curtain walling, cladding and an extensive range of advanced architectural materials. In the rapidly growing Middle East market, particularly the United Arab Emirates, the company achieved substantial growth to become one of the largest UPVC supply and installation companies. Regionally, the company is currently expanding, diversifying, setting trends, and raising quality standards to serve its customers' needs and requirements.

Multiforms is a subsidiary of Emaar Industries & Investments (EII), a global investor that capitalises on growth prospects in the manufacturing sector by investing in existing businesses and establishing joint ventures with leading establishments. Since the acquisition by EII, Multiforms' billing and production capacity has increased by 400 per cent. In the process, turnover grew by more than 300 per cent since EII's involvement began more than year ago.

About Emaar Industries & Investments:
Emaar Industries & Investments (EII), a member of Emaar Properties PJSC, is a private joint stock company established in August 2005, to capitalise on the growth prospects of the Middle East and North Africa (MENA) and South Asian manufacturing sector as a strategic investor and partner. EII strengthens industries by investing in existing businesses and establishing joint ventures with leading establishments. Since inception, the company has succeeded in creating an impressive brand that inspires confidence in investors.

EII is dedicated to investing in sustainable companies and projects that are economically beneficial and commercially sound. EII is focused on maximising its subsidiaries' long-term value, exposing them to industrial best practices, improving corporate governance, providing a solid and flexible capital base and ensuring sustainable cash flow.

EII focuses on exploiting the potential of the fastest growing sectors in the region, including building materials, FMCG, healthcare, metals, engineering industries including equipments & machineries, electronics & electrical equipment, and chemicals & petrochemical products.

For further information, please contact:

Shermin Mheidly
Senior Associate, Corporate Communications
Emaar Industries & Investments (Pvt) JSC
Direct Tel: (+971 4) 427 4868; Fax: (+971 4) 427 4891

Kelly Home / Nedal Alasaad
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969; Fax: (+971 4) 335 6080

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