These new ads are designed to position the Dusit Dubai as the ambassador for Dusit Hotels and Resorts in the Middle East.
Using the hotel's corporate colours of blue and silver, the eye-catching campaign takes the Dusit's authentic Thai hospitality as its main theme. In addition, extensive use of pictures of Thai staff set against the backdrop of both the magnificent hotel exterior and cosy interior in all of the adverts carry the message that guests at the Dusit Dubai can expect a traditional warm Thai welcome and gracious hospitality every time they visit the hotel.
The creative team responsible for the creation of the ad campaign is Fusion Marketing Management who has worked closely with the management team of the Dusit to produce a unique and attractive campaign.
"We have capitalized on the fact that all of the staff at the Dusit Dubai are recruited directly from Thailand consolidating the Dusit's claim to authentic Thai hospitality." commented Michael P Tiplady, General Manager of Dusit Dubai. "We don't use models in any of the shots, instead, all of the people you see are actual staff at the hotel"
The new advertising campaign will start from November with adverts appearing in newspapers and magazines throughout the Gulf region.
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Dusit Dubai launches new advertising campaign
- United Arab Emirates: Saturday, November 23 - 2002 at 09:16
- PRESS RELEASE
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In line with the vision to promote the Dusit Dubai as the hotel where Royal Thai hospitality and service are unrivalled in the city, the hotel has launched a distinctive new ad campaign.
Dusit Dubai launches new advertising campaign.
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Posted by Anne-Birte Stensgaard, News EditorSaturday, November 23 - 2002 at 09:16 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Wed Jan 14 2004.
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The epitome of Royal Thai Hospitality, under the auspices of Dusit Hotels & Resorts, the Dusit Dubai is a member of Dusit Hotels & Resorts, one of the most prestigious hotel groups in Asia and a founding member of the Asian Hotels Alliance (AHA).
Over the years, Dusit has received many top magazine survey awards in Asia, Europe and the US and has been a recipient of top hospitality industry awards, more recently the Adams Business Media Group in New York Award in the Best International Hotel Category and top ranking in the Asia's Most Admired Companies (AMAC). Dusit has also consistently received top honours for several consecutive years in the Review 200 of Far Eastern Economic Review Magazine annual company rankings.
Dusit Hotels & Resorts has gained an unmatched reputation for exclusive luxurious accommodation, fine dining, modern facilities and impeccable service for both business and leisure travellers alike.
Throughout Thailand, Asia and the Middle East where its properties are strategically located, the Dusit brand is renowned for spreading the warmth of Thai hospitality and the uniqueness of Thai art and culture throughout the hospitality industry.
For further information please contact Elaine Nettleton, PR Manager, Fusion Marketing Management - Tel: 971 4 391 4886
Over the years, Dusit has received many top magazine survey awards in Asia, Europe and the US and has been a recipient of top hospitality industry awards, more recently the Adams Business Media Group in New York Award in the Best International Hotel Category and top ranking in the Asia's Most Admired Companies (AMAC). Dusit has also consistently received top honours for several consecutive years in the Review 200 of Far Eastern Economic Review Magazine annual company rankings.
Dusit Hotels & Resorts has gained an unmatched reputation for exclusive luxurious accommodation, fine dining, modern facilities and impeccable service for both business and leisure travellers alike.
Throughout Thailand, Asia and the Middle East where its properties are strategically located, the Dusit brand is renowned for spreading the warmth of Thai hospitality and the uniqueness of Thai art and culture throughout the hospitality industry.
For further information please contact Elaine Nettleton, PR Manager, Fusion Marketing Management - Tel: 971 4 391 4886
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