Acer achieves biggest PC deal in East Africa

The deal involves the supply of 5,500 units of Intel-based desktops, and with an estimated value of AED 12.6 million (USD 3.5 million) it is the biggest such PC deal in East Africa.

"This deal is a significant milestone for Acer, and clearly demonstrates the strength and presence of Acer as a brand in the region," said Sanjay Kachroo, Product Marketing Manager, Desktops and Servers Acer Computer (M.E) Ltd.

As part of the deal, Acer will also provide technical support to more than 16 universities across the country who have benefited from Acer's deal with the Ethiopian MOE.

"The education sector across the region is looking increasingly at the IT industry for support. It's not just about supply and demand anymore, it's about promoting the development and growth of the country's education sector,"

added Kachroo.

The IT sector is growing rapidly in Africa, and Ethiopia in particular is one of the stronger markets. Acer places great importance on the country, and the IT vendor has a focus team looking after its interests in the Ethiopian IT market.

Acer has a strong presence in the education sector of the region, and the vendor has a dedicated team working out a strategy for this challenging region. "From meeting the demand for high-end PC'S, to after sales and technical support, Acer has clearly positioned itself as a long-term vendor of choice for the region's education sector," said Naveen Sethi, Country Sales Manager, English Africa, Acer Computer (M.E) Ltd.

Acer Computer (M.E) has been swarded 'Superbrands' status for 2007 by the Superbrands organisation, an independent arbiter on branding.