Oki Printing Solutions to address SMBs needs

Gathering SMB retailers and resellers from the UAE, the event took place at Bur Juman Rotana Hotel.

"We aim to show businesses how they can slash the cost of printing significantly as well as open up new ways to communicate with their customers and build new services and commercial potential simply by using printed output and documentation more effectively. We're already working with a large number of business customers to do just that and the results have been very real indeed," said John Ross, General Manager, Oki Printing Solutions, Middle East.

The Oki 'Open Day' debuted the company's latest A3 colour and monochrome capable printer, the C8800, along with the smallest colour A3 printer in the world, the C8600 which was released recently to the Middle East market at a price close to half that of competitive printers. Oki Printing Solutions showcased a range of its multifunction and monochrome products addressing different business sectors. The range comprises of the B2500, C3500 MFP, B4400 and B4600, and the C5000 series.

Oki printers slash the cost of producing documentation, with potential savings of thousands of dollars per year against ink jet technologies as well as the potential to replace many outsourced printing tasks, such as leaflet and business card printing, which companies have until now paid for printing presses to produce.

"The result is that creativity is preserved in the company, costs are saved and reaction times become faster and more immediate. These are some of the benefits that were demonstrated to SMB customers and resellers alike today," said Ross.