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Friday, November 27 - 2009

Ibn Battuta Mall welcomes home Julie Amer at inaugural Coffee Club

  • United Arab Emirates: Tuesday, May 22 - 2007 at 14:44
  • PRESS RELEASE

Ibn Battuta Mall invites the women of Dubai to welcome home Mountain High's Julie Amer from leading the Arctic Women's Challenge, a breast cancer awareness expedition, at the launch of the mall's Coffee Club to be held at Café Havana on Tuesday May 29th at 9.30am.

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  • Arctic Challenge Women's Team.
    Arctic Challenge Women's Team.
Held each month at Ibn Battuta Mall, the Coffee Club will provide women in the community a regular calendar date to gather and engage in topics affecting their everyday lives in the UAE, including health, lifestyle, childcare, fitness and fashion.

The inaugural Coffee Club will be a unique opportunity to hear from the first all female multi-national team from the UAE to head to the pristine wilderness of Svalbard, just 600 miles from the North Pole. The team of 17 women led by Julie Amer, completed a 160km dog sledding expedition to a Polar ice ship, experienced ice caving and a snowmobile safari in temperatures as low as -30.

To inspire others to take more interest in fitness, health and sports, the all women Arctic team will showcase the latest leisure wear from retailer Go Sport, over a complimentary breakfast including coffee/tea and pastries. Discounts to purchase some of the fashions on show will also be offered to those attending.

Sandy Mercer, Marketing Manager of Ibn Battua Mall says, "We are most excited to be launching our first monthly Coffee Club at Ibn Battuta Mall and look forward to creating a monthly forum to motivate and inspire women in the areas of health, lifestyle, childcare, fitness and fashion. Each month we will donate funds raised from the Coffee Club to a nominated charity and we are thrilled to support the UAE's first Breast Cancer Survivors Dragon Boat team led by Julie Amer from Mountain High."

A donation on entrance will go towards support the Tickled Pink Paddlers - the UAE's first Breast Cancer Survivors Dragon Boat team who will be traveling to Penang in June to participate in a race with Breast Cancer Survivor teams from Malaysia, Hong Kong and Australia.
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Log in to request more information from Ibn Battuta Mall

Notes and media contacts

Guests must RSVP their attendance by Thursday 25th May by calling Ibn Battuta Mall management on +971 4 362 1900.

Press Contact:
Emma Scanlan - d'Events
Tel: +9714 331 1104
Fax: +9714 331 6612

About Ibn Battuta Mall
Ibn Battuta Mall is located adjacent to Sheikh Zayed Road between Interchanges 5 and 6. The Mall combines retail, entertainment, restaurant and family activities all within a uniquely themed environment. The inspiration for the theme of Ibn Battuta Mall is the travels of the legendary Arab explorer Ibn Battuta. The unique design of the shopping mall and separately themed courts are based on his travels through Asia and the Middle East. Each of the six courts is themed on a country and a shopping zone to reflect Ibn Battuta's travels through Andalusia, Tunisia, Egypt, Persia, India and China. The spacious Mall, covering an area of 3.1 million square feet, offers a charming mix of shopping outlets, specialty shops, restaurants, a hypermarket and a cinema Megaplex featuring the UAE's first IMAX theatre. Parking space has been allocated for more than 5,000 cars, taking the total site space up to 5.4 million square feet.

About Mountain High

Mountain High was founded in November 2003 by Julie Amer, a British Sports Science degree graduate with an insatiable passion for people and wild places. After 20 years in the health, fitness and sports management industry Julie discovered a bigger playground to run wild in - mountains, oceans, rivers, forests, deserts and jungles!

Julie's goal is to encourage, inspire and motivate as many people as possible to step out of their comfort zone, take charge of their health and well being and discover their true potential by connecting with nature and living their wildest dreams through adventure travel and challenges in the great outdoors.
Mountain High offers diverse trips that engage the mind body and spirit and are perfect for those who dare to let their imaginations run free in their desire to explore the wonderful world around them. Whether it's a mountain trek, biking trip, dragon boat race or multi-activity challenge Mountain High trips offer a unique opportunity to both new and seasoned adventure seekers - a chance to leave the comfort zone and the confidence to change your life.

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