Samsung signs contract with the International Olympic Committee to sponsor Olympic Games through 2016

According to the new contract, Samsung will officially sponsor the Olympic Games and the Olympic Movement for the next eight years, through the Beijing Olympic Games in 2008, the Vancouver Olympic Winter Games in 2010, the London Olympic Games in 2012, the 2014 Olympic Winter Games and the 2016 Olympic Games.

The Samsung-IOC Olympic Games sponsorship contract signing ceremony was attended by Samsung Chairman, Kun-Hee Lee, and more than 200 officials in sports from around the world, including International Olympic Committee President Jacques Rogge, Chief Executive Officer of the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) John Furlong, and London Organizing Committee of the Olympic Games and Paralympic Games (LOCOG) Chairman Sebastian Coe.

"Samsung considers sports sponsorship, especially the Olympic Games to be a vital tool in unifying people and to encourage them to challenge themselves and find inspiration. This strongly echoes Samsung's corporate philosophy, which seeks to improve human society through the application of digital technology", quoted Chi Won Suh, President, Samsung Electronics Middle East & Africa HQ.