The office displays a true-to-type model of Emaar International Jordan's pioneering project, the Samarah Dead Sea Golf & Beach Resort.
Mr Mohamed Ali Alabbar, Chairman, Emaar Properties, opened the office in the presence of Mr Issam Galadari, Managing Director, Emaar International - Middle East and North Africa; Dr Nader Mohammed, Regional Managing Director - Emaar International; and Mr Steve McCartt, General Manager, Emaar International Jordan.
"As an emerging market with strong growth potential, Jordan is one of Emaar's thrust areas in our geographic expansion plans," said Mr Alabbar. "Emaar is aligned with the development vision envisaged by the King Abdullah II Fund for Development, and with the opening of our corporate office, we are strengthening our resource base in Jordan and will evaluate new investment opportunities."
Samarah, a mixed-use, master-planned project, of development value JD354 million (US$500 million), is developed by Emaar for The Dead Sea Touristic and Real Estate Investment Company, formed by Emaar Properties PJSC and a number of Jordanian regional investors. The Dead Sea Touristic and Real Estate Investment Company undertakes investments in line with the growth plans outlined for the Kingdom by the King Abdullah II Fund for Development.
"Emaar will drive the sales, marketing and project development of Samarah Dead Sea Golf & Beach Resort, which has already received strong investor response regionally and internationally," said Mr McCartt. "The first-of-its-kind master-planned project in Jordan, Samarah complements the tourism growth initiatives of the Government through its mix of luxury residences, commercial establishments and leisure & entertainment facilities."
The true-to-type model of Samarah on display at Emaar International Jordan's corporate office will highlight the key features at the project including a full-fledged golf course and clubhouse, luxury villas, beachside amenities and an extensive retail spread. The model will help potential investors gain an insight into the scale of development of Samarah Dead Sea Golf & Beach Resort and the design elements to be used.
Emaar Properties has a significant presence in 16 countries globally, and the geographic expansion is line with its Vision 2010 to become one of the most valuable companies in the world.
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Emaar International Jordan opens corporate office in Amman
- Jordan: Wednesday, May 23 - 2007 at 12:38
- PRESS RELEASE
Emaar International Jordan, the subsidiary of Dubai-based Emaar Properties PJSC, opened its corporate office in Amman at the Rabia Towers, to drive the sales and marketing activities of projects in Jordan.
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About Emaar Properties PJSC:Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in retail, hospitality and leisure, education, healthcare, finance and industry, which have evolved from its integrated approach to customer service and property development.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, on its way to become the world's tallest tower, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, India, Pakistan, Indonesia, the US, the UK, France and Canada.
An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.
Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani resorts and hotels world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company.
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Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, May 23 - 2007 at 12:38 UAE local time (GMT+4)
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This article was updated on Sat Jun 23 2007.
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