Sharaf DG unveils Dubai's largest one stop electronics store

In a pioneering initiative, Sharaf DG has launched Dubai's first ever "Big Box" store with electronics being the "category killer". The 100,000 square feet single-floor destination located at Times Square Centre on Sheikh Zayed Road marks the beginning of a new era in electronics product retailing.

Sharaf DG's Big Box will stock over 300 global brands of consumer electronics, telecom and mobile phones, photography, gaming, home appliances and personal care, electrical hardware and marine electronics product categories. Consumers will have an incredible choice of over 15,000 products at any point in time.

Commenting on the opening of the category killer store, Mr. Ibrahim Sharaf, President, Sharaf Group said:

"The Big Box store will reflect the Group's innovative and progressive approach to providing products and services with a customer-centric focus resulting in an enjoyable shopping experience. For the Sharaf Group, the opening of the store is a milestone in our growth-oriented business strategy for the retail sector in Dubai and the region."

He said the Group has immediate plans to open similar one-stop-shop electronics destinations in other countries in the region as part of its expansion plans.

"The Big Box has been conceptualized and built considering modern day requirements for convenience. For instance, there is an inbuilt internet café for those who are always on-the-go. And we have launched a technology services special cell named DG Help to provide repair and installation services for IT products in addition to upgrades and software installation. Another unique selling proposition (USP) of the Sharaf DG store is the exclusive ladies zone which will be managed by women ensuring privacy and comfort to women shoppers." he added.

"We are glad to present the first Big Box electronics store to the discerning consumers of the UAE. Electronics geeks in the region can feast their eyes on the range and the plethora of brands which will include every possible global brand of repute. The lay consumer will be pleasantly surprised with our price points on offer," Mr. Sharaf said.

Mr. Nilesh Khalkho, Head of Merchandising and Vendor Relationships, Sharaf DG said: "The most noteworthy feature of this store is the stress laid on stocking products based entirely on customer preferences. We are a one stop destination store where you have to find what you are looking for. So we are launching the store with probably the boldest commitment in the industry with a promise that 'Íf we don't have it, we will give it to you free'. We will ensure that any legally available product in the UAE is made available and delivered to our consumers.''

He concluded: "At the end of the day, consumers are looking for sound advice, convenience and attractive prices which will result in a superior enjoyable shopping experience. We provide all that and more under one roof making Sharaf DG indeed your electronics destination."