The first Juicy Couture stand alone store is located in the Boulevard at Jumeirah Emirates Towers, in Dubai.
The first store opening in the Middle East, and the 40th Juicy Couture store in the world, called for a Juicy celebration, which was attended by over 400 people who joined in the celebration and watched fashion shows that showcased the latest Juicy Couture collections.
Although the company was founded in 1997, in 2001, the famous Juicy Couture tracksuit was born, which was an immediate worldwide success that was worn by many top celebrities.
Today, the Juicy Couture brand has grown into a multi-million dollar fashion brand with a ultra-comfy, sexy, chic, soft and flirty product line-up that includes a range of ladies-, mens-, baby- and children wear; swim wear; shoes, sunglasses, watches, accessories and fragrance.
Not only are the clothes different, but the Juicy Couture store concept has a sense of humour and showcases the brand's creative identity and its positioning within the fashion world - think modern fairytale...... girl meets rock star and they move into an old English manor, with a mix of old stripped down French antiques, lush colours, hardwood floors and modern fittings. This is Juicy Couture, no ordinary brand.
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Dubai gets Juicy
- United Arab Emirates: Saturday, May 26 - 2007 at 14:46
- PRESS RELEASE
MAF Fashion, one of the fastest growing retail groups in the region and part of Majid Al Futtaim Group, one of the region's most prominent property developers, has launched this month 'Juicy Couture,' one of the worlds most innovative and desirable fashion brands.
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About Juicy CoutureFounded in 1997 by Pamela Skaist-Levy and Gela Taylor, as premium designer, marketer and wholesaler of sexy, sophisticated basics for women, Juicy Couture is recognized around the world as a leading contemporary brand of casual lifestyle clothing. The flattering, slender fit of the products, the price points, the exclusive distribution and the loyal celebrity following have all played an important role in shaping the brand. In 2003, Juicy was acquired by Liz Claiborne Inc., creating a unique and exciting partnership. Later that year Juicy launched menswear and children's apparel. In 2004, Juicy Couture Accessories and Juicy Beach Swimwear launched and Juicy opened its first retail store in Las Vegas. In 2005, both shoes and sunglasses were launched with watches and fragrance following in 2006. The company is currently opening boutiques worldwide and will have 40 shops by late 2007 including flagship locations in New York, San Francisco, Milan and Tokyo.
About MAF Fashion LLC:
MAF Fashion represents a natural progression in the development of the Majid Al Futtaim Group. With significant infrastructure already in place, MAF Fashion is building a successful fashion business by acquiring rights for prominent brands and developing their presence in the Middle East, Levant, and North Africa.
Early in 2006 the first fashion group to benefit from this venture was the internationally renowned women's wear designer Liz Claiborne with her various brands: Mexx, XX by Mexx, Lucky Brand Jeans, Juicy Couture and Monet.
MAF Fashion owns and manages 80 free-standing stores including a number of department store concessions trading under the Liz Claiborne brand names of which Mexx is currently the most prominent.
Towards the end of 2006, MAF Fashion concluded a deal with one of the UK's fastest growing leisure wear retailers, Fat Face. Fat Face's philosophy is 'Life is out there' and MAF Fashion successfully opened the first store in November in Mall of the Emirates. Further Fat Face openings are scheduled for 2007.
For more information please contact:
Shalu Sadhwani - Retail Marketing Manager, MAF Fashion
Mariam Farag - Promoseven Weber Shandwick
Posted by Lara Lynn Golden, News EditorSaturday, May 26 - 2007 at 14:46 UAE local time (GMT+4)
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