TII's selektpoints receives Best Innovation in a Loyalty Programme award

The award was presented at the annual Cards International awards dinner where the industry's leading players will be acknowledged for their achievements over the last year.

The annual awards ceremony took place at the Ritz Carlton Hotel, Berlin on 22 May in conjunction with 20th Cards & Payments Europe Conference and Expo.

The award recognized selektpoints™ for creating a global coalition program available through a wide range of merchants offering personalized redemption offers to cardholders.

Joanne Robinson, Managing Director - Cards International readers stated: "selektpoints™ has truly turned the loyalty model upside down by making it a source of revenue for the banks - something new and unique in a very competitive industry."

The award was granted by an independent panel of internationally recognised industry consultants and credit card experts, together with VRL KnowledgeBank's research team and journalists. Organizations were nominated by Cards International readers.

Robert Buchan, CEO of selektpoints™ stated "I am proud that selektpoints™ has been recognized by industry experts as being Best Innovation and Best of breed in customer loyalty. selektpoints™ has become a global pioneer in EMV loyalty. The first program of its kind which rides on the EMV smart chips of leading Landlord Banks and Landlord Merchants, thus with a single insertion both the financial and loyalty transactions are finalized".

In 2006 a worldwide business patent was applied for TII's "selektpoints™" unique concept. This state-of-the-art merchant coalition loyalty program is the first of its kind, bringing TII to the forefront of the global loyalty industry. selektpoints™ offers the most innovative coalition program for end-users, merchants and Landlord banks.

Contracts have already been signed with Banks in Kuwait, UAE and Lebanon, and negotiations are underway in India, Pakistan, K.S.A., South Africa, Europe, Jordan, Qatar, Oman, Canada, Singapore and Hong Kong. Through an agreement with a 'landlord bank' in each territory, TII's loyalty solutions reside on bank EMV compliant payment cards.

selektpoints™, the first loyalty program with a bespoke redemption engine. The value and use of data collection differentiates selektpoints™ global loyalty solutions, linking manufacturers to the end users of their products. It is also the first program offering global redemption, so customers can redeem points in any of the countries where selektpoints™ operates.

The International Investor "TII" strategy has gradually evolved towards being a leading international Financial Services Company, capturing emerging opportunities in high-growth markets. TII is in the process of building , both through acquisition and start-ups (greenfield), a portfolio of regional operating companies under three sector headings: Retail Financial Services, Fleet Leasing & Management and Loyalty Solutions. Currently TII has opportunities in Kuwait, Bahrain, the UAE, Turkey, Jordan, Pakistan , India, although expansion is continuous. TII is a Kuwaiti shareholding company , established in 1992 by institutional and private investors. The company was listed on the Kuwait stock Exchange in 1996, and subsequently on the Bahrain Stock Exchange.

Cards International is an organizations looks at the issues affecting the credit cards business, one of the most profitable areas within financial services. Published fortnightly, it delivers news, features and insightful coverage of the key issues and issuers in the global cards industry. Cards International also brings you the latest developments in smart cards, chip and pin technology, marketing and fraud initiatives.

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