• HSBC

DAMAC launches Al Jawharah

DAMAC Properties, the largest private sector master developer and luxury lifestyle provider has announced the launch of its first project - Al Jawharah in Jeddah, one of the largest cities in the Kingdom of Saudi Arabia (KSA).

Located on the Jeddah Corniche and alongside the Red Sea, Al Jawharah is a residential tower that is just a few minutes drive from the Hilton Jeddah. DAMAC Properties is spread across 33 million sq. mtrs. of luxury, with over 7000 customers - across 5 countries.

"By 2012, DAMAC Properties aims to be the most admired luxury property services company in the world. Saudi Arabia will be an integral component of our expansion strategy and thereby also be part of the company's global vision. Today, we are delighted to have launched our first luxurious offering for the people of Saudi Arabia. With the wealth of experience we have gathered over the years - we are sure to wow the residents of Saudi Arabia with this masterpiece project,"


said Mr. Hussain Sajwani, Chairman, DAMAC Holding.

DAMAC also recently opened a state-of-the-art sales lounge for its valued customers in Riyadh. The company currently has three sales offices in the country located in Jeddah and Dammam-Khobar, in addition to Riyadh.

"This is just the beginning and our ambitious plan for Saudi Arabia includes a number of real estate ventures that we plan to unveil within the near future. Saudi Arabia is a very important market for us and unlike any other developers in the UAE; we are showing commitment and confidence in the Kingdom of Saudi Arabia by launching our state-of-the-art Al Jawharah project and also establishing a strong local presence in a number of cities in the country," said Peter Riddoch, CEO, DAMAC Properties.

This spectacular 40-storey tower has beautiful landscaped surroundings, grand reception area with double height lobby, guest lounge designed by one of the top-most interior designers, luxurious 5 bedroom penthouses and 4, 3, 2 and 1 bedroom apartments and multi-level car park.

The largest country in GCC, the Kingdom of Saudi Arabia is strategically located between Asia and Africa, and bordered by the Red Sea, Indian Ocean and Arabian Gulf.

All rooms feature aluminium double glazed windows, premium quality marble flooring, skirting for living and dining, timber or high quality ceramic flooring and skirting for all bedrooms, emulsion paint on plastered walls, ceramic tile flooring for balconies, yard, utility and maid's room, quality wood finish, dressing rooms for master bedroom and all apartments and penthouses feature balconies. Wide balconies offer you private access to the magnificent outdoors. Enjoy stunning views of the Corniche and the Red Sea.

This project provides a superior living environment with every conceivable modern facility, including advanced smart home devices that ease home management. In addition, the project has lift lobby with multiple smart elevators, smart home technology with electronic access system, concierge services and 24-hour residents' services and camera surveillance covering multiple floor parking.

Spread across two floors is a wide variety of state-of-the-art facilities, with separate male and female swimming pools, health club, sauna, steam room and jogging track around the podium. -Continued-

In addition to KSA, DAMAC Properties is pursing projects in Egypt, Qatar, Jordan, and Lebanon with future schemes being considered in Turkey, Oman, Morocco, Tunisia, India and Pakistan among other countries. These projects represent significant progress in the company's plans for targeted growth over the next few years.

DAMAC Properties recently launched yet another luxurious masterpiece - 'The Signature Series' in Dubai. This will be the most expensive penthouse in the Middle East. Each penthouse will be upwards of SR 35-40 million. This private world of select apartments is just one each on floors 67 to 75, in 'Ocean Heights', the 82-storey award-winning marvel in Dubai Marina and 'Lotus Heights' in the bustling Business Bay.

DAMAC Holding has now grown into a global conglomerate with more than 7000 employees in 18 countries. Being the first private sector company to make a commitment to Dubai's real estate market, DAMAC Properties has become the market leader with a strong sales record to its credit.
 
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Notes and Media Contacts »

ABOUT DAMAC PROPERTIES:
DAMAC Properties is part of DAMAC Holding. The company was established in 1996 and has grown into one of the most successful residential, leisure and commercial developers in Dubai and the Middle East, and is expanding rapidly into North Africa, Jordan, Lebanon, Qatar and the Far East. The company's portfolio of 52 towers is worth over AED15 billion. By partnering with world renowned architects and designers, DAMAC Properties aims to develop schemes that include residential, commercial and leisure facilities that will create an integrated community. The company's schemes are located in the most desirable and exclusive locations and the homes are built to a high quality specification that has become synonymous with the group. Driven by a passion for excellence, DAMAC Properties manage all their projects from start to finish. The company's diverse range of expertise allows them to control their land purchase activity, appointment of architects and designers, construction and sales and after sales service. In addition to support services provided by their Dubai headquarters, the company's comprehensive Customer Care Program provides solutions through its vast regional network with offices in the UK (London, Manchester and Glasgow), UAE, Iran, Russia, Jordan, Lebanon, KSA, Egypt and Qatar. Damac Holding has grown over the years from a specialist catering company established in 1982, into a multi-billion dollar corporation to become one of the largest organizations in the Middle East. For further information, please refer to www.damacgroup.com and www.damacproperties.com.

Media contact:
Prem A. Ramachandran, DAMAC Properties,
Tel: 00 9714 3322005
Fax: 00 9714 3311028

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