'All Cars, All Models, All Quality Parts' theme for ACDelco at Automechanika

ACDelco has expanded its range of high quality aftermarket parts for Asian, European and North American vehicles, with the inclusion of a wide range of oil, air and fuel filters, gas and fluid filled shock absorbers and struts, universal wiper blades, brake pads and non asbestos brake discs, universal spark plugs, light bulbs, and resistors with premium platinum coating. All the parts come with a 12 month warranty and are manufactured to the highest EU quality standards but priced significantly lower than comparable genuine parts.

Automechanika Gulf 2007 is being held at the Dubai World Trade Centre from May 27 - 29, and caters to the rapidly developing automotive aftermarket in the wider Middle East and Africa. This year it will cover the full range of parts for motor vehicles, as well as components for the drive, chassis, body, electrics and electronic groups, equipment for vehicle service and repair, bodywork repair and painting, tyres, batteries and performance systems.

In the face of strong market demand, the network of very popular and convenient ACDelco Service Centers is also set to expand by 50% by the end of the year (up from 30 to 45), significantly increasing the availability of parts and aftermarket service pan-region.

Glenn Heller, general managers, ACDelco Independent Aftermarket at General Motors, said: "We have seen the 'All Cars, All Models, All Quality Parts' range increasing in popularity as more and more people, whose vehicle warranties have expired, recognise the quality and price competitiveness of ACDelco parts.

"We will be looking to build on this success over the coming months, notably with the introduction of parts for European vehicles and the expansion of the ACDelco Service Centre network.

"We have seen strong market demand for the latter from customers who require a fast, efficient and unbeatable automotive service that's supported by the use of quality parts backed up with a 12 month warranty."

ACDelco, which is a subsidiary of General Motors, has been an integral part of the automotive industry for almost 100 years, establishing a reputation for setting industry standards for top quality automotive parts.

Since ACDelco was launched in the Middle East in the early 1990s the brand has quickly become synonymous with quality, safety and reliability. ACDelco is already the market leader in automotive batteries, supplying a battery suitable for every vehicle available in the Middle East.

ACDelco is a market leader with the capability to handle all makes and all models of automotive vehicle regardless of the manufacturer. Today, it supplies more than 75,000 component parts in 57 different component classifications backed by a regional distribution centre in Dubai.

It consistently brings new advances in parts technology, smart inventions and innovative ideas to the marketplace ahead of its competitors. All parts are engineered and rigorously tested to ensure that they meet or exceed original manufacturers' specifications.

General Motors' aftersales business, in which ACDelco plays a significant role, posted a record year in 2006, with sales increasing by more than 22 percent.