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Emirates Neon awarded biggest ever DSF outdoor advertising campaign
- United Arab Emirates: Monday, November 25 - 2002 at 12:20
- PRESS RELEASE
Emirates Outdoor, a division of Emirates Neon - the UAE's signage and outdoor advertising market pace setter - has been awarded the contract for the biggest ever UAE-focused Dubai Shopping Festival outdoor advertising campaign.
"Our Dubai Shopping Festival strategy is two pronged. The billboards, along with the Megacoms, will be used to bring people into Dubai from all over the Emirates. The buses, bridges and electronic screens will then inform people about the festival's various sponsors and events," said Rehan Merchant, Executive Director, Emirates Neon.
"In addition to DSF itself, we have been flooded with bookings for the festival period from both multinationals and local retailers. As the event approaches we expect all locations to be fully booked."
A key component of next year's DSF advertising campaign will be the use of full and partial bus wraps, introduced to the UAE by Emirates Neon earlier this year.
"After seeing the impact of the buses during Dubai Summer Surprises, we are thoroughly convinced of the effectiveness of the medium," said Merchant. "We will have 40 buses moving around the city each day, ensuring maximum exposure in the run up to and during the shopping festival."
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Notes and media contacts
Emirates Neon has been in the signage and outdoor advertising industry since 1976. It employs 310 people at its UAE headquarters. Among the company's other UAE clients are Dubai Municipality, Dubai Civil Aviation, Jebel Ali Free Zone, major hotels, shopping centres and blue-chip multi national companies.For further information: Malcolm Ward, MCS/Action, PO Box 20970, Dubai, United Arab Emirates. Tel +971 4 3902960; Fax +971 4 3908161
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