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The unique 40x12m hoardings on Sheikh Zayed Road in Dubai and Electra Street in Abu Dhabi display the eye-catching du logo and icon bar (with the mouse, TV, fixed line and mobile), all of which are animated. The mouse clicks, while du TV Commercials play on the TV screen. The handset of the fixed phone is animated and has the digits 055 flashing on the number pad, while the mobile has a LED screen displaying content from du's mobile portal My World.
du not only adds life to life but it also managed to add life to outdoor advertising, breaking away from the conventional methods that are normally used. It is turning the tables and adapting outdoor media to communicate its business objectives rather than adapting its messages to the conventional outdoor advertising.
du aims to change the way communication is perceived, not only via their products and services but also in the way they interact with their audiences.
du brings outdoor media to life
du has cut through the cluttered outdoor media scene in the UAE, with a unique form of visual communication, using state-of-the-art technology and multimedia graphics.
- United Arab Emirates: Monday, May 28 - 2007 at 12:10
- PRESS RELEASE
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About dudu, the new telecommunications company in the UAE, was launched on 11 February 2007 throughout the UAE. Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments and Self Care. du business offers include Closed Business User Group and preferred International Destinations.
du shops were launched on 25 February 2007, supporting the delivery of du products and services to customers.
du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
For further information, please call:
Bina Mathews
PR Manager
du
Mobile: +971 55 4577984
Tel :+9714 3693828
Fax: +9714 3604440
Posted by Anne-Birte Stensgaard, Senior News EditorMonday, May 28 - 2007 at 12:10 UAE local time (GMT+4)
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
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