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Saturday, November 28 - 2009

Creative introduces the ZEN Stone

  • United Arab Emirates: Monday, May 28 - 2007 at 16:19
  • PRESS RELEASE

Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment products is introducing the Creative ZEN™ Stone, the tiny, featherweight 1GB MP3 player to the UAE market.

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  • ZEN Stone.
    ZEN Stone.
The Creative ZEN Stone features a smooth contoured design, so it feels naturally comfortable in your hand. It is so light that at first, you might not believe it is an MP3 player. The Creative ZEN Stone allows you to rock in color; pick your favorites from black, white, red, blue, pink and green, to fit any mood or fashion.

Just drag and drop up to 500 songs* to the Creative ZEN Stone. Choose "Play" or "Random" and listen to up to 10 hours of your favorite songs from a single charge of the rechargeable, built-in battery. You can also skip between folders containing favorite artists or playlists. The Creative ZEN Stone is so simple to use that it does not even need a screen; just skip through tracks or albums while you are on the go, or simply play all the songs randomly in the shuffle mode.

"The Creative ZEN Stone opens up a huge new market for MP3 players," said Leonard Yap, Associate Marketing Manager for Creative Labs ME. "This is an incredible price for everyone to get a superior quality MP3 player capable of holding up to 500 songs. Whether it is your only player or a second player to take with you anywhere, the low price lets you think of MP3 players in a whole new way. You can loan it to a friend just like you would a CD or a mix tape and not have to worry about it, but you'll like it so much that you'll want another so you always have one with you."

You can personalize the Creative ZEN Stone with attractive translucent skins that include a clip and are available in five matching colors, a sporty armband that comes with a skin, and even a fashionable keychain with a tiny case that carries the player.

The Creative ZEN Stone will even have its own unique docking speaker system, the Creative TravelSound ZEN Stone, which will be available in black or white in July. Using micro drivers, this versatile and perfectly portable speaker system provides crystal clear sound for more than 20 hours of great entertainment anywhere you go, powered by just two AAA alkaline batteries. Also, the Creative TravelSound ZEN Stone docks the player to make a complete portable sound system that you can hold comfortably in your palm.
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Notes and media contacts

*Based on WMA songs encoded at 64kbps; the ZEN Stone can also hold up to 250 MP3 songs encoded at 128kbps.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

Press Contact:

Rima Dudeja or Cynthia Luna
NettResults Public Relations
PO Box 72587, Dubai, United Arab Emirates
Tel: +971 4 331 1593
Fax: +971 4 331 1562

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