ETA launches AED 2.4 billion Dubai Lifestyle City; Dubailand CEO unveils project

In a move unprecedented in the history of property sector in the region, ETA will rope into the project as partners some of the most respected international brands in a variety of fields to give it a special touch of efficacy, exclusivity and credibility, including JW Marriott and IMG Academies,

Tony Ashai, the celebrated Beverley Hills designer, will design Dubai Lifestyle City in the famed Tuscany style of architecture, reminiscent of the renaissance. The entire enclave, including homes, hotels and other facilities, will be integrated across the spectrum with a digital datacenter to manage all communications systems - telephone, cable, satellite TV, audio and security - and this will make every unit a fully self-sufficient high speed network.

An excited Arif Buhary Rahman, Managing Director Dubai Lifestyle City, said that the project symbolized the full potential of Dubai as the world's top destination for the future. "Dubai Lifestyle City is a creative experiment with the endless possibilities that Dubai offers. Once completed, we are confident that Dubai Lifestyle City will become a historic benchmark, offering an enclave of near-perfection and a lifestyle that combines all the best in the world into an integrated experience," explained Rahman, adding that he was grateful to the varied partners for associating with this exclusive project

On his part, Mohammed Al Habbai, CEO of Dubailand, stated that Dubai Lifestyle City, truly reflected the standards that Dubailand aspired for. "We are delighted to assert that Dubai Lifestyle City will not only be the first-class lifestyle complex that it will indeed become, but also one of the major attractions that pull people from all over the world in the direction of Dubailand. "Dubailand is all about themed clusters and I am happy to note that Dubai Lifestyle City has lived up to our expectations on that count. I would like to express my deep sense of admiration for the futuristic vision that underlines a project of this scale, which more than complements the other big ideas being actualized in Dubailand" he concluded.

Dubai Lifestyle City will cover a land area of over four million square feet and aims at the creation of a self-sufficient lifestyle community surrounded by fine hotels, spas, sports academies and other amenities, digitally connected to each other. It will have 68 Tuscan-themed villas and 120 villettes, all designed in a way that replicates every single detail of Tuscany architecture, with its earthiness going well with the desert surroundings. Dubai Lifestyle City encompasses nearly everything in terms of luxuries, digital facilities, sports training and recreational opportunities, word-class hotels, fashion, art, theatre and shopping. A shopping mall that sprawls over 100,000 square feet will cater to the shopping requirements of the residents, making available all the finest brands under one roof.