LINKdotNET pronounces success for Annual MSN Arabia Digital Advertising Symposium 'The Connection 07'

The three-day program of the event was tailored to include presentations showcasing the latest in Digital Advertising technologies, through real life case studies from various sectors. The topics covered during the sessions included: digital marketing solutions, where the future of advertising was discussed, and the effect of digital advertising on marketing and advertising trends; creativity was another topic covered, discussing the flexibility of digital media allowing more creativity to advertising; how to gain a skeptical consumer presentation filled with studies and numbers added knowledge to attendees on digital consumer trends.

The Windows Live launch was a rich session showing the effect of web 2.0 on digital advertising and the strength of web 2.0 as a platform for advertisers; followed by a session on what is new and coming soon on MSN Arabia. The presentations were wrapped up by a session of questions and answers quoting Brian Kealy, "The Q&A session was by far the most prolonged and engaged that I have seen at this kind of event, and showed the great potential for conversion among your clients."

"LINKdotNET is very proud to have hosted the largest gathering of advertising, marketing and communication professionals in the region", stated Mohamed Sultan, Chief Products Officer at LINKdotNET. "This year's symposium was extremely successful due to the high level of enthusiastic participation of all the guests, in addition to the rich mix of content provided," he further added.

In addition, the program included social events such as the networking dinner and the gala dinner where the crowd interacted with some of the biggest and most influential group of experts working in the marketing and advertising field in the MENA region. The last day of the program was dedicated to team building activities, which were very well and enthusiastically received by all participants.