Due to the significance and size of ISE, HP decided to divide the region into two entities: CEE and MEMA. CEE will cover Central and Eastern Europe, Russia and CIS, while MEMA will cover the Middle Eastern countries, the African continent including South Africa, as well as Greece and Turkey.
The split is a logical consequence of HP's overall growth strategy and will allow HP to further focus on the unique business opportunities and growth potential in these markets.
The ISE split into two sub-regions will be strengthened by the creation of two teams which will lead HP's growth and leadership in their respective sub-regions.
Within the Solution Partners Organization (SPO) group, Eric Lallier will now be the new SPO director for the CEE sub-region. Lallier joined HP in 1989 as a sales engineer in France and has held various positions since, including product marketing management, as well as end-user account management. Most recently, he held the position of SPO director in France.
"I am really delighted to be moving into this exciting assignment. I'm a very strong believer in the importance of the channel for HP in the CEE sub-region and will work to develop the region to full profitability. The past few years have brought a lot of change in the way we have structured our business and these results are paying off. Now we need to capitalize on these results, and I'm ready to help do this," said Lallier.
For the MEMA sub-region, Tom Yeates will take on the role of SPO director. Yeates joined the company in 1993 in EMEA workstation sales and marketing. Since then he has held various Enterprise Business Unit management and sales roles. Most recently, he led the SPO ESS sales organization in EMEA, where he successfully implemented the specialist sales model, which delivered consistent year on year growth.
"MEMA is a very important sub-region of EMEA, having proven its growth potential repeatedly in the last years, and I'm pleased to be joining the team to further develop this thriving sub-region. I see this internal change within HP as nothing but beneficial, and aim to prove that through consistent future growth," said Yeates.
Both changes in position will be effective as of the 1st of May 2007.
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HP appoints regional channel chiefs for Central and Eastern Europe, Middle East and Africa
- United Arab Emirates: Wednesday, May 30 - 2007 at 15:20
- PRESS RELEASE
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HP announced the appointment of two new channel leaders, as part of its recent split of its Central and Eastern Europe, Middle East and Africa region, formerly referred to as ISE.
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Anne-Birte Stensgaard, Senior News EditorWednesday, May 30 - 2007 at 15:20 UAE local time (GMT+4)
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This article was updated on Tue Jun 05 2007.
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About HP
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $97.1 billion for the four fiscal quarters ended April 30, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com.
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Khobar, Cairo, Ramallah, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.
© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $97.1 billion for the four fiscal quarters ended April 30, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com.
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Khobar, Cairo, Ramallah, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.
© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
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