Pioneering Damas Les Exclusives multi-brand boutique opens its doors in Dubai Festival City

The sleek and stylish Damas Les Exclusives multi-brand boutique, the first of its kind in the region, houses ten of the world's top jewellery brands and offers its clients a whole new shopping experience.

Mr. Tawhid Abdullah, Managing Director of Damas and the brain behind the new retail concept, remarks, "For 100 years, we have maintained our competitive edge by consistently seeking new ways to create greater value for our ever-growing clientele. Damas Les Exclusives Multi-brand Boutique is our answer to the need for a unique setting where our highly selective customers can take pleasure in the world's finest gold and diamond jewellery. We invite everyone to visit our new shop and have a rare encounter with luxury."

From the imposing façade of the boutique featuring 'larger-than-life' jewellery images and showcases of exquisite pieces, one is introduced to the shops-within-a-shop concept of the boutique. Ten international jewellery brands are featured in their own virtual boutique set up inspired by the brands' individual identities as seen in stand-alone boutiques across the globe.

Damas Les Exclusives Multi-Brand Boutique offers a unique mix of international jewellery brands, carefully selected to represent varying jewellery designs and styles, each one with its own distinct character and identity.

Annamaria Cammilli is hailed as the "Lady of Flowers." Her jewellery creations reiterate the mesmerizing power of her blooms that put everyone under a spell. The brand presents gold in its richest and original colours with enormous care for details, thereby transforming each jewel into something absolutely unique.

Baraka, widely known as the foremost Italian jewellery brand for men, stands out for its stylish blending of precious materials such as gold and diamonds with other materials like steel and rubber to come up with sleek and elegant pieces.

Fope jewellery comes from one of Italy's leading design houses and is based in Vincenza. Intricate designs and beautiful craftsmanship are the hallmarks of Fope's quintessentially fine Italian pieces.

Gemtique is a Swiss brand synonymous with coloured gemstones jewellery. Its floral designs make the most of the rainbow hues to bring out a touch of natural harmony. All Gemtique pieces are exclusively set with precision-cut signity genuine gemstones for maximum brilliance and luster.

Love Diamond is considered one of the best diamond jewellery in the world with its ideal cut and perfect symmetry and showing eight hearts and eight arrow patterns - a feat in diamond cutting.

IoSi comes from the renowned Italian house Scavia whose philosophy of the 'extraordinary declined into the everyday,' became the stimulus for a new range of jewellery. Designed with the sensitivity of someone who loves women in their varying individualities, IoSi transcends boundaries of age, image or lifestyle.

The Italian brand Marco Bicego uniquely combines traditional Vicentina artisanship and new production technologies. Marco Bicego jewellery pieces are not too steeped in tradition and are meant to be an everyday luxury, to be worn round the clock, 24 hours a day.

Roberto Coin is an Italian brand known for its passionate and dramatic jewellery collections. Each exquisite piece carries Roberto Coin's mark of expert design and craftsmanship. The brand is widely popular for its perfectly-cut Cento diamond collection.

Magerit is soulful jewellery collection distinguished by its high degree of creativity, originality and exquisite finish. The Spanish company produces 18-carat gold jewellery, embedded with diamonds, pearls and colored stones.

Utopia offers jewellery pieces featuring the choicest South Sea pearls. It offers expertly-designed jewellery that capitalizes on the natural beauty of its pearls and gemstones which have not undergone any artificial treatments.

The wide assortment of brands caters to a broad spectrum of tastes - from classic to modern, simple to sophisticated, basic to fancy, all day wear to evening elegance. Likewise, Damas Les Exclusives Multi-brand Boutique's exclusive offerings appeal across all age range, for ladies and gents alike.

"The new boutique is anchored on the idea of providing our clientele with a pleasurable shopping experience. As we mark our centenary, we assure our loyal customers that Damas will continue to innovate to provide them with excellent merchandise and customer service," Mr. Tawhid added.

Damas Les Exclusives Multi-brand Boutique is conveniently located at the Crescent Walk 1st Level, Festival Waterfront Centre in Dubai Festival City.