Through this partnership which commences in June 2007, a series of exciting promotions will be rolling out at Axiom stores across the region. The first promotion will kick off on June 7 and will allow customers the chance to earn from 120,000, 80,000, or 40,000 Skywards Miles upon the purchase of selected Sony Ericsson handsets from Axiom stores, earning them an immediate free flight.
"We are thrilled to offer this unique partnership with Skywards -it provides fantastic value to our customers." said Faisal Al Bannai, CEO, Axiom Telecom. "Sony Ericsson lovers who choose to buy from a selection of high end to mid-range handsets from Axiom will be eligible to obtain these very large numbers of Skywards Miles to travel across the four oceans. Our strategic partnership with Skywards is very unique and guarantees great return on investment for travel buffs."
With up to 120,000 bonus Skywards Miles a customer has a world of choice. They can choose to travel anywhere in the world depending on the destination and preferred class of travel. For instance with 40,000 bonus Miles, customers can choose a free flight to Europe or India. While with 120,000 Skywards Miles the choice is even greater including destinations such as Australia, Japan or New York.
"This partnership unveils a-one-of-a-kind promotion that aims to benefit Skywards members whilst attracting new members at the same time." said Ghaith Al Ghaith, Emirates' Executive Vice President Commercial Operations Worldwide. "We are delighted with our partnership with Axiom Telecom that will provide our members with competitive products and a high standard of service."
How This Promotion Works
Existing Skywards members will have to quote their Skywards membership details at Axiom stores when purchasing a select Sony Ericsson phone. Within two weeks, the bonus Miles will be added directly to the Skywards account.
Joining Skywards is easy . Upon purchase of the Sony Ericsson phone, customers will fill-in a membership application form and be allocated a Skywards Membership number. Within two or three weeks, their promotion Miles will be automatically added to their account.
Axiom offers its customers the facility to pre-book new products, try products before purchasing them and get product support.
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Axiom celebrates new partnership with Skywards
- United Arab Emirates: Saturday, June 02 - 2007 at 12:25
- PRESS RELEASE
Axiom Telecom, the region's leading mobile phone retailer, has announced a strategic partnership with Skywards, the frequent flyer programme of Emirates and SriLankan airlines to offer the hottest exclusive monthly promotions.
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For further information, please contact Axiom's toll free number 800 4885 or website at www.axiomtelecom.com. To have a look at the Axiom Skywards offers, visit your nearest Axiom showroom right away.About Axiom Telecom
Founded in 1997 by its CEO and local entrepreneur Faisal Al Bannai, Axiom Telecom is the largest mobile wireless retailer in the Middle East with revenues exceeding Dhs four billion.
Axiom Telecom is the largest retailer and distributor of mobile and wireless solutions in the Middle East, with over 400 outlets across the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar and Oman. Axiom currently employs over 1300 staff and has direct partnerships with the world's leading mobile brands including Nokia, Sony Ericsson, Motorola, Samsung, LG and i-mate. In addition to mobile retail and distribution, Axiom Telecom is also a partner of du in the UAE and Mobily in KSA as well as the region's largest Thuraya satellite service provider. It has the region's largest service centre infrastructure and recently won independent customer service awards. TECOM - a member of the prestigious Dubai Holding group - took a significant share in Axiom in December 2005
About Skywards
Skywards, the frequent flyer programme of Emirates and SriLankan, offers three tiers of membership - Blue, Silver and Gold - with each membership tier providing exclusive privileges.
Gold and Silver members are entitled to wait-list priority for all classes of travel, priority check-in and airport lounge access.
Members earn Skywards Miles, one Skywards Mile for every mile they fly on Emirates, Sri Lankan or partner airlines, or when they use the programme's designated hotels, car rentals, financial, leisure and lifestyle partners.
Skywards Miles can be redeemed for an amazing range of rewards, including free tickets on Emirates or SriLankan and other Skywards partner airlines, flights upgrades, hotel accommodation, excursions, and exclusive shopping.
Skywards was launched in 2000. In just seven years, worldwide membership of the award-winning loyalty programme, which is currently available in over 200 countries, has topped 2 million.
Skywards has consistently demonstrated success in award recognition. In 2006 the programme was named Best Loyalty Program by Middle East Traveller Magazine. Over the last three years, the programme has also secured top honours at the annual Freddies Awards, the 'Oscars' of customer loyalty programmes. This year, Skywards won a "Freddie" for Best Reward Promotion, Asia-Pacific. In previous years, Skywards has also received Freddies for Best Member Communications, Best Customer Service, Best Award Redemption, Best Web Site (twice) and has twice secured the coveted title of Programme of the Year.
Issued on behalf of Axiom Telecom by Hill & Knowlton. For further information please contact Pooja Keswani/ Riham El Adl on +971 4 334 4930
Posted by Lara Lynn Golden, News EditorSaturday, June 02 - 2007 at 12:25 UAE local time (GMT+4)
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