Successful quarter allows Software Design massive expansion towards several new markets

This takes place after being adopted for several years by top advertising and PR agencies in the MENA, GCC and North Africa by implementing the new version of "Visual Dolphin", Software Design.

Michel Nseir, CEO of Software Design Consulting Group, said: "After having successfully consolidated our first implementation of Visual Dolphin Media and Visual Dolphin Job Costing, which allows our clients to spend less time gathering information and more time using it. The software was adopted by the agencies networks with a strengthened turnover that constitutes 80% of the market share in the region such as Memac Ogilvy, Team Young & Rubicam, Grey worldwide, Fortune Promoseven, G2, Starcom, Brand Connection, JWT, Media Edge, Wunderman, AMG, Rotana Media Services, Qatar Media Services besides several others leading communication Agencies and Media Buying Units that was implemented after achieving the full automation of their prime locations. Today, 80 out of 200 companies in UAE only rely on our software Visual Dolphin".

Nseir added: "Visual Dolphin was designed and innovated by specialists in the media industry to bring exceptional & specialized solutions to the sector and to meet the specific needs of media professionals. Since, the software relies on deep understanding of the media domain needs. To cover all business sizes we made available a new towards package for small and medium companies and the advantages of visual Dolphin are mainly: capturing booking orders remotely and sharing information between branches is an integrated manner and avoiding human error by duplicating estimated data entries, easy document exchange, proper monitoring of production process. In addition to that, auditing the outsourced cost information, materials used, time logged by personnel on a particular job, operations involved and other critical job information through a centralized network."

Nadim Khoury, General Manager, Grey Worldwide Dubai said: "Visual Dolphin is very user-friendly. This played a key part in our decision to switch. We have been using Visual Dolphin for one year and even in this short period, the difference is astounding. Retrieving information, aligning targets with achievements, controlling costs... everything can be monitored and analyzed almost literally from one window".

Nseir concluded: "Software Design clients are rapidly increasing and we developed a daring expansion strategy towards the European market. In addition to our real achievement by introducing new products and being available in several regional and global markets, such as Saudi Arabia, Kuwait, Emirates, Bahrain, Cyprus, Egypt, Greece, France, Ex-Soviet Union countries and Central Asian Countries."