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Saturday, November 28 - 2009

Dyson and Jumbo Electronics team up to launch the Dyson Airblade at Dubai's Hotel Show

  • United Arab Emirates: Sunday, June 03 - 2007 at 13:01
  • PRESS RELEASE

Dyson, inventors of the vacuum cleaner with no loss of suction, launch their latest technology into the Middle East: the Dyson Airblade.

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  • Dyson Airblade.
    Dyson Airblade.
The hygienic hand dryer which is more than twice as fast as conventional dryers is on display at the Hotel Show at the Dubai International Exhibition Centre from June 3-5. The Dyson Stand (G292) will be located in Hall 7.

James Dyson, engineer and founder of Dyson, said: "Instead of painfully slow evaporation, the Dyson Airblade™ creates a high speed sheet of air, which gently wipes your hands dry. It's very quick and it's very clean."

The Dyson Airblade has been brought to the U.A.E by the region's leading retailer, Jumbo Electronics. In the UK the Airblade is in use at Gatwick airport, museums, hotels and restaurants throughout the country. The Middle East was the obvious next step due to its passion for new technology and appreciation of good design.

Bikas C Biswas, General Manager, Channel Sales Division of Jumbo Electronics, said: "This partnership is built on a shared passion for radically new and better technology. Dyson has built a global success on engineering superior technology - which we're excited about introducing to the UAE. Jumbo has been bringing high-quality, innovative products to market since the early 1970s and the Airblade hand dryer will help us shake up a sector that has been neglected for too long."

Speed


Conventional hand dryers either don't work or simply take too long. In fact most people give up waiting and wipe damp hands on clothes.

The Dyson Digital Motor (DDM) produces an air stream flowing at 400mph. This unheated air is channeled through a 0.3 millimetre gap, no thicker than an eyelash.

A sheet of air acts like an invisible windscreen wiper to wipe moisture from hands leaving them completely dry.

Hygiene


Electric hand dryers use 60 year old technology that relies on evaporation to dry hands. Washroom air, which contains fecal germs and is laden with bacteria, is heated and blown onto people's shoes, clothes and... freshly washed hands.

People rub their hands together to speed up the lengthy drying process but research proves that this actually draws bacteria from deeper skin layers and fingernails. Most people get frustrated and leave with damp hands.

Damp hands are 1,000 times more likely to cross contaminate than dry hands. The Dyson Airblade™ dries hands completely in just ten seconds.

The Dyson Airblade™ has undergone extensive biological and scientific testing by Dyson's in-house microbiologists, as well as research conducted by Leeds University and Bradford University.

Dyson's skincare research is also supported by the British Skin Foundation and the Royal Institute of Public Health.

Anna Zilnyk, certification officer, the Royal Institute of Public Health, UK, said: "The Royal Institute of Public Health has reviewed the testing protocols and in particular those from Bradford University. They consider that the hand dryer is a significant step forward in hygienic electrical hand dryer technology."

Energy and cost of ownership


Conventional hand dryers consume a lot of energy and take an eternity to dry hands - if you bother to wait. The Dyson Airblade™ dries hands completely in just ten seconds.

It is powered by Dyson's long-life, low energy Digital Motor and uses up to 83 per cent less energy compared with conventional hand dryers.

The Dyson Airblade™ has been trialed in hospitals, restaurants, petrol service stations and other public places. It costs less and it's better for the environment too.

The Dyson Airblade will be available across the U.A.E at all Jumbo Electronics retail outlets.
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Notes and media contacts

Exploring, testing, discovering:
At Dyson's research, design and development labs James Dyson, and his team of 420 engineers and scientists, explore all kinds of ideas and technologies, in addition to vacuum cleaners.

An engineer studying the properties of airflow discovered that by putting his wet hands in front of a high speed sheet of unheated room-temperature air, the force of air removed the water in a matter of seconds.

They were properly dry: not half-damp as they would be after a protracted session with a conventional dryer. It was soon apparent that, if this science was properly applied, hand drying could be revolutionised.

Thousands of design hours were spent finding the most aerodynamic and efficient way of driving pressurised air through a finely-engineered aperture of less than 0.3 millimetres. Ergonomically curved to ensure that the whole hand is coated with air (including the fine crevasses between the fingers and backs of hands), this gap - the machine's 'blade' - delivers a curtain of air at a constant, uniform pressure.

Simply put, it's the first hand dryer that actually works properly. It's tough and has been put through its paces to make sure it withstands the toughest washroom environment.

The Dyson Digital Motor
The Dyson Digital Motor (DDM) is at the Dyson Airblade's™ core. A small, long-life, low-energy and brushless motor spinning at 1,666 revolutions per second, DDM produces enough air pressure for the Dyson Airblade™ to dry hands without the need for heat.

Jumbo Electronics
From modest beginnings in 1974, Jumbo Electronics' remarkable progress into being a consumer electronics giant has been largely due to its uncompromising adherence to quality. Currently, Jumbo Electronics is one of the biggest names in the field of consumer electronics, information technology, telecommunications, office automation and entertainment. A partner for the world's leading brands, Jumbo's retail and distribution networks have made it a natural choice for manufacturers who want to tap into the growing Middle East market. It is also amongst the first transnational corporations with a well spread out network of 31 retail stores and 9 service centres across the UAE. One of the largest distributors of Sony products in the world, Jumbo Electronics has an enviable line-up of various other international brands in its portfolio. Jumbo's five principal divisions -- Sony Division, IT Division, Telecom Division, Supra Division, Channel Sales Division -- work seamlessly with channels such as the Retail Division and Corporate Business Division, with support from the Jumbo Services Division, to set new benchmarks in customer service.

For further information please contact:
Anosh Ahamath,
PanGulf PR
Tel: 2953456

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