Nancy Ajram and Assi Helani prepare for date with UAE music-lovers

The concert, scheduled to be held earlier this month, was postponed later due to unforeseen circumstances. The duo's performance at the LG Digital Music Festival offers music lovers an opportunity to see and hear one of the world's most beloved artists as they takes centre-stage.

Event organisers say that tickets have almost sold out due to the larger-than-life celebrity status of the two stars. The LG Digital Music Festival is a well-established entertainment event in the region, having hosted some of the most popular stars of the region in Qatar, Syria, Beirut and Dubai.

Mr. C. H. Lee, President of LG Electronics Gulf FZE, said: "Once again, the LG Digital Music Festival is pleased to present some of the finest musical experiences to audiences in the region. Nancy Ajram and Assi Helani are two of the most celebrated performers whose popularity spans outside of the Middle East. I am confident that we will see one of the spectacular performances next week."

Drawing on a rich tradition of musical experiences, Nancy Ajram and Assi Helani will present their award-winning numbers to lovers of Arabic pop music in the region.

Nancy Ajram began her career in the mid-1990s but came to the forefront of the music industry in 2003 with the release of her multiple award-winning album Ya Salam. Subsequent hits followed and she has now become a household name in the Middle East.

Playing alongside Nancy is equally famed superstar Assi Helani, who is popularly known as the "Arab Knight". Helani began his singing career in 1989 by winning a singing competition and has grown, both in reputation and musical calibre, since then. In 2005, he added his name to the list of celebrities promoting the United Nations' World Food Programme, consolidating his commitment to social responsibility and awareness.

The LG Digital Music Festival will be held at the Beach Rotana Hotel, Abu Dhabi on Thursday, June 7 from 9 pm onwards and is open to the public. Doors open at 8.30 pm.