Liali Jewellery launches Las.sel - the exclusive Japanese brand

This prestigious Japanese brand which was only available in Matsuzakaya and Daimaru, both upmarket Japanese jewellery outlets, will now be displayed in Liali outlets in Dubai and Al Ain. Once again Liali Jewellery will have some of the most exclusive and extraordinary jewellery collections available today.

Anuraag Sinha, Managing Director of Liali Jewellery, said: "Las.sel is a well-known brand with sophisticated designs. We are delighted to add a brand of this calibre within our unique product line. The support of such upmarket brands has been integral in strengthening our position as a retailer of high quality diamond jewellery in this market and strengthen our position as a leading design oriented jewellery chain."

Las.sel's specialty is its polish and designs. All the designs are original and extremely popular in Japan. Quality craftsmanship and distinctive designs are the hallmarks of Las.sel. Produced in limited editions, the master artisans hand craft each piece using traditional tools.

Kodama launched Las.sel in 1999 in as a purely 'made in Japan' brand. It has four design lines. Mirror with its beautifully polished mirror surface in jewellery; Elegante consists of simple, elegant designs for daily use, while Farfalla's designs are themed on Japan's spring season. However, Cosmo is the most popular line in Las.sel with its space theme.

All diamonds used in Las.sel are VS and are cut to perfection. The collection is available in 18K yellow gold, pink gold, and white gold.

According to Minoru Kodama, MD of Kodma, Las.sel is an abbreviation of 'your last selection'. He added: "Kodama hopes that every time a customer is confused about which jewellery she should wear from her jewellery box, she will choose Las.sel."

Las.sel's mission is to create unique high quality jewellery, used by its customers for a long time without being affected by fashion trends. Las.sel does not want to be a jewellery collection which customers recollect based on a particular fashion in trend. It wants to be the customers' favourite, always.