Maktoob Mobile and Saudi Telecom Company partner to offer STC subscribers latest sports news via mobile alerts

The move promises to offer sports lovers a fantastic opportunity to have complete coverage of world-class regional and international sporting events via SMS and MMS service Maktoob Mobile will be bringing coverage for all major sporting events through Sport4ever.com (www.sport4ever.com), the largest Arab online sports community in the world, which is also part of the Maktoob Group. Most significantly STC subscribers will be offered the chance to receive live score updates of important matches taking place absolutely anywhere in the world.

"The Kingdom of Saudi Arabia is one of the most important markets to us in the region and we are proud to be able to offer these new services to its residents through our partnership with the Saudi Telecom Company,"

said Maktoob Group CEO Samih Toukan.

The SMS service that Maktoob Mobile offers to STC subscribers will include Saudi Football news, Spanish and English Football Leagues and players' news, Olympics, Football, Basketball, Handball, Taekwondo, Table Tennis, Swimming finals, breaking news, Egyptian league, Egyptian players' news and many others. The MMS service will offer subscribers MMS messages, delivered to their handsets via subscription. The service will cover match summaries, pictures of best moments and highlights as well as players' pictures. Both services will cover major national and international championship matches.

In order for STC subscribers to subscribe to the video service, they need to send the commands 98 for Saudi Football, 99 for regional and international Football news, 100 for local and regional and international sports news, and 101 for Egyptian Football news. Above commands should be sent to 80205.

Maktoob Mobile, launched in 2006 already has over 150,000 subscribers and is the largest user generated content provider in the Middle East. It is a leader in its field offering members services that no other mobile content website in the Middle East.

The most innovative feature allows users, whoever they are, to create their own content, in any form they like (ringtones, backgrounds, themes, or games). They can then upload it to the website, and it will be available for other users to download on their mobile. This is an important move in supporting the user-generated-content trend. This move comes in line with Maktoob's strategy in empowering users to be at the center of content creation, and community building.