Cognos to deliver keynote at SLAM 2007

Cognos (Nasdaq: COGN; TSX: CSN), the world leader in business intelligence and performance management solutions, today announced that Meg Dussault, director of corporate positioning, will deliver a keynote address at the Sales Licensing Alliances & Marketing (SLAM) Conference on June 6 at the Hyatt Regency Tech Center in Denver, Colorado.

During the session, Ms. Dussault, noted co-author of The Performance Manager: Proven Strategies for Turning Information into Higher Business Performance, available on Amazon.com, will discuss how Performance Management and Business Intelligence play pivotal roles in better aligning organizational goals and strategies for improved decision-making.

Ms. Dussault's remarks will be tailored specifically to showing how actionable, consistent and streamlined business information and metrics fuel sales and marketing efforts and combine to drive corporate performance. Slated to begin at 9:15 a.m., MDT, her speech is titled "A Better Way Forward: Leveraging Business Intelligence and Performance Management Solutions as Catalysts for Improved Decision-Making in Sales and Marketing."

"Business intelligence and performance management solutions are a key part of today's sales and marketing departments and a topic that has been requested for by attendees," said John Cargile, Managing Editor, Software Business, which is organizing SLAM.

"Meg Dussault has been one of the people driving the push for prioritizing these solutions and will provide valuable insights for data-driven decision-making in her keynote. Cognos is a top software company and we're happy to have them share their expertise and best-practice examples at this year's SLAM Conference," he added.

SLAM 2007 focuses successful business development models, sales strategies, licensing technologies, partnering, growth opportunities, and marketing issues facing software companies.

"Ms. Dussault's visionary keynote speech is part of a fast-paced industry event tailored to the goals of software sales and marketing executives, managers and team members," said Derek Morrison, Regional General Manager, Cognos.

"It is rewarding to see that themes and issues on the international conference circuit reflect the ability of Cognos to deliver Business Intelligence solutions worldwide, not least in the Gulf region," he added.

This year's conference will have added emphasis on Software as a Service, Selling Solutions, Sales Demonstrations, and Perfecting the Sales Force Organization for Fast Growth Software Companies.