The Coca Cola Company pledges to replace the water it uses in its beverages and their production

The Coca-Cola Company (TCCC) pledged to lead its global beverage operations, including those of its franchise bottlers, to replace the water it uses in its beverages and their production. The Company will focus its actions in three core areas: 1) reducing the water used to produce its beverages, 2) recycling water used for beverage manufacturing processes, and 3) replenishing water in communities and nature.

The pledge was announced at the annual meeting of WWF in Beijing, where the Company launched a multi-year partnership with WWF to conserve and protect freshwater resources. This $20 million (US) commitment from The Coca-Cola Company to WWF will be used to help conserve seven of the world's most important freshwater river basins, support more efficient water management in its operations and global supply chain, and reduce the Company's carbon footprint.

'We are focusing on water because this is where The Coca-Cola Company can have a real and positive impact,' said E. Neville Isdell, Chairman and CEO of The Coca-Cola Company. 'Our goal is to replace every drop of water we use in our beverages and their production. For us that means reducing the amount of water used to produce our beverages, recycling water used for manufacturing processes so it can be returned safely to the environment, and replenishing water in communities and nature through locally relevant projects.'

'The Coca-Cola Company is answering the call to help solve the global freshwater crisis through this bold partnership,' said James Leape, Director General of WWF International. 'The Company is stepping into new and uncharted territory, and we look forward to working together to meet the bold commitments they have made to water stewardship.'

In 2006, The Coca-Cola Company and its franchised bottlers used approximately 290 billion liters of water for beverage production, an amount equivalent to roughly one-half the annual water use in the metropolitan area of the Company's headquarters, Atlanta, Georgia. Of that amount, approximately 114 billion liters were contained in the Company's broad portfolio of beverages sold in markets around the world, and another 176 billion liters were used in beverage manufacturing processes such as rinsing, cleaning, heating and cooling.

The Company's pledge to replace the water it uses has three core components: reduce, recycle and replenish.

Reduce: The Coca-Cola Company will set specific water efficiency targets for global operations by 2008 to achieve best in class performance among peer companies.

Recycle: The Company will align its entire global system in returning all water that it uses for manufacturing processes to the environment at a level that supports aquatic life and agriculture by the end of 2010.

Replenish: The Company will expand support of healthy watersheds and sustainable communities to balance the water used in its finished beverages.

In recognition of the impacts on water resources from the 'embedded' water in agricultural commodities and packaging, WWF and TCCC will work together to encourage efficient water use in the Company's supply chain, beginning with sugar cane. Work with WWF's Better Sugar Initiative has already demonstrated the Company's commitment to steward its supply chain's use of water. Measurable targets will be set for improvements of water use, in time, with its agricultural partners.

'Society is just beginning to understand the world's water challenges,' continued Isdell, 'No single company or organization has all of the answers or holds ultimate responsibility, but we all can do our part to conserve and protect water resources. Our Company will need time and cooperation from our bottlers, our suppliers and our conservation partners to accomplish the goal of replacing the water we use. We will be open about our progress and engage others to better understand what it takes.'

WWF Partnership

TCCC and WWF have been working together for several years on a number of pilot projects to conserve water, address water efficiency in the Company's operations and protect species. The partners are expanding their work together to achieve meaningful and large-scale results.

The partnership will focus on measurably conserving seven of the world's most critical freshwater river basins: China's Yangtze; Southeast Asia's Mekong; the Rio Grande/Rio Bravo of Southwest United States and Mexico; the rivers and streams of the Southeastern United States; the water basins of the Mesoamerican Caribbean Reef; the East Africa basin of Lake Malawi; and Europe's Danube River. These river basins (also know as watersheds) span more than 20 countries in North America, Europe, Africa and Asia and were chosen because of their biological distinctiveness, opportunity for meaningful conservation gains, and potential to advance issues of resource protection.