Leading business house Al Hathboor reveals new corporate identity

The new logo of the group retains the DNA of the corporate image that has been carefully built and nurtured over the years.

Commenting on the same, Mr M.Salahuddin, Chief Executive Officer, Al Hathboor Group said, "The new logo is a fresh take on the past logo and it reflects the energetic, diverse and mature organization we have become. Al Hathboor is at the threshold of a revolution brewing on various fronts of its multiple portfolios. The company thus needed a new identity that retains the group's proven values while at the same time presents a more dynamic, vibrant and exciting identity which would also showcase inspiration and confidence. The change in identity is expected to present an easier interface for the world to understand the new with the same trustworthy values lived by Al Hathboor Group."

The red arrow symbolizes multi-directional progress of the group, which stood in good stead for many decades, finally has paved way for a refreshing new graphic symbol. The rigid, sharp-edged arrowheads have been replaced by an open, rounded and stylized form denoting accessibility and user friendliness. The graphic unit retains the 'H' with an added power of human element.

The perspective of the logo has also been changed in relation with the old, signifying a paradigm shift in the corporate outlook of the group. The logo is now with an all confident stylistic lettering, which is very global in its outlook. The new visual identity of Al Hathboor emanates from the confirmation of the company's core values that have not been changed over the years. The transformation will help invite a shift in the public perception of the company. The new identity arrives at a time when the group celebrates the silver jubilee highlighted by a string of corporate activities.