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Damas presents Annamaria Cammilli's sparkling impressions of nature

  • United Arab Emirates: Thursday, June 07 - 2007 at 08:47
  • PRESS RELEASE

Damas, the leading international jewellery retailer in the Middle East, presents Annamaria Cammilli's 2007 jewellery collection.

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  • Annamaria Cammilli's jewellery.
    Annamaria Cammilli's jewellery.
Hailed as the "Lady of Flowers," Cammilli's creations reiterate the mesmerizing power of her blooms that put everyone under a spell, by offering five bewitching collection with alluring names such as Kiwi, Blossom Gem, Provence, Le Collier and Black Rose. Together, these exquisite jewellery collections present an awesome spread of rings, earrings, brooches, pendants and necklaces, designed to sweep a woman off her feet.

Mr. Tawhid Abdullah, the Managing Director of Damas, remarks, "Annamaria Cammilli has the rare gift of capturing the essence of nature and translating it into designs that celebrate harmony of light and colour. Through her artistry, gold is presented in its richest and original hues with utmost care for details, thereby transforming each jewel into something absolutely unique. This year's collections are proud bearers of Cammilli's grand legacy and are sure to win the hearts of women in the region."

Annamaria's superb talent as a painter and her passion for gold find a joyful union in her jewellery collections this year. Her art, while having roots in the old goldsmith tradition, explores and incorporates the most up-to-date technology, allowing the emergence of innovative workmanship and finish. Her latest collection this year combines outstanding design sensibility and craftsmanship.

The Kiwi Collection extends Cammilli's design talent to a 'flower-less' collection by exploring the branches of the Kiwi tree, glistening with dew drops, in the form of large brilliants, with striking matte-shine effect in the designer's exclusive shades of gold.

More glamorous than all the other collections and in astonishing colour versions, the Blossom Gem Collection displays the small 'Cammilli' flower climbing up a stone of multi-faceted quartz. The fume colour of the quartz is teamed with the Cammilli orange gold, and in other combinations such as pink quartz with pink gold, lemon yellow with the Cammilli yellow gold and transparent rock crystal set in white gold. It offers 6 items including two rings, two pendants and two sets of earrings, one of which is a set of pendant earrings.

The Provence Collection offers mobile jewels, with individual stones placed in strategic positions of the jewels. In addition to its new and interesting feature of using leaves, rather than flowers, pieces from this line are available at most competitive prices.

The Le Collier Collection presents two elegantly designed necklaces that vie for the viewer's attention! Displaying a high standard of workmanship, both pieces can be worn as pendants or brooch too.

Clearly the benchmark collection of Cammilli, the Black Rose Collection presents the designer at her 'flowery' best, offering blooms with a rare depth of field and rare vitality, in pink gold. In its natural gold version, which is a tone of beige, the pieces sharply contrast with the dazzling white of the brilliants, in a display of astonishing artistry.

The Annamaria Cammilli 2007 Collections, which dazzle the viewer with its unique artistry, are available at all Damas Les Exclusives Boutiques in Dubai and Abu Dhabi.
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Notes and media contacts

About Damas:

The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning USA, Italy, Libya, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with over 200 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Leo Pizzo, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, and many others.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery design.

For more information, please contact:
THE IDEA AGENCY PR Department
Tel: 04-3434424 Fax: 04-3434305

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