Healthcare gains importance as Emirati women prepare to wed

Staged by the region's leading event organisers, IIR Middle East, who also organise the Arab Health Exhibition and Congress, recognised as one of the world's largest annual healthcare trade events, Women's Healthcare will be aimed at the entire expatriate and Arab National female population from ages 18-35.

Ranging from the lighter side of wellbeing, including nutrition supplements, health tourism and spas, through to screening and diagnostics for more serious female ailments, Women's Healthcare will cover a large array of products and services to cater to women from all walks of life. Aesthetic treatments like cosmetic and dental surgery will also be showcased at the event.

The exhibition provides the perfect venue to help women selectively pick and choose their healthcare provider by providing guidance on screening, which hospitals or clinics they can go to, who is the appropriate specialist for each condition, how much treatment costs and whether they can receive treatment in the UAE.

The Bride Show Dubai has a history of supporting initiatives like Burjuman's Breast Cancer Awareness Programme - Safe & Sound, and the show now launching its own healthcare area is a clear sign of increasing general awareness surrounding female health and market demand.

"The Women's Healthcare exhibition will go a step further to the traditional belief of women's health meaning reproductive health by featuring products, services and treatments relating to women's everyday life and wellbeing", said Simon Page, Project Director of Arab Health.

"Our partnership with The Bride Show will not only add impetus to the UAE Government's efforts to increase healthcare awareness amongst women as it allows access to a huge amount of female consumers, but will also provide an excellent commercial platform to companies offering healthcare products and services for women in the UAE", Simon Page added.

Running in partnership with The Bride Show Dubai and The Arabian Home Show from 15-18th April 2008 at the Dubai International Exhibition Centre, Women's Healthcare will form the only consumer healthcare show in the region and will feature some of the largest names in the healthcare industry.