10 ways to improve business with Xerox Colour

If a typical 'home office' can afford to produce documents in colour, shouldn't the same be true for any organization of any size?

Business objective are met faster when communications are in colour where documents have greater impact, messages convey points more persuasively and charts, graphics and visuals no longer have that one dimensional look. In other words, colour communicates better to generate favourable results right down to the bottom line.

Often, for budget-minded businesses, cost is the chief consideration in the decision of whether to opt for colour, or to settle for black and white only documents. But, it's not far from just a pure financial decision, nor should it be an emotional, sensory decision— there are many clear business benefits associated with colour.

From capturing attention, enhancing productivity, improving communications to helping boost sales, with the below 10 facts Xerox will illustrate the power of colour in the office of any organization.

Capture Attention

1. Colour emphasizes critical information and conveys a sense of professionalism. Your company's first impression is the most important one. Using colour demonstrates that you mean business.

2. Colour increases readers' attention spans and recall by 82%. Safety notices, warnings and vital technical information are more likely to be remembered if they stand out in colour.

3. Colour makes an impression that is 39% more memorable. People are 55% more likely to pick up a full-colour piece of mail first.

Enhance Productivity

4. Colour reduces search time by as much as 80%. Information can be located faster if it's in colour. Executives have little time as it is. Speeding up the time it takes to locate and understand important information can significantly improve your company's efficiency.

5. Colour reduces errors by 80%. Improperly completed forms and applications can bog down data entry and customer service departments. Highlighting important information and instructions can help customers fill out forms correctly the first time.

6. Document sorting improves by 15% when highlight colour is used. Improving the ease with which documents can be identified, sorted and filed can reduce the number of people assigned to the task.

Improve Communication

7. Colour increases comprehension by as much as 73%. Your prospects and potential customers can understand your message faster and more clearly. That speeds sales presentations and makes the whole process run more effectively.

8. Colour increases learning and retention by 78%. Educating your technical and service staff is a time-consuming process that can be drastically shortened by preparing the materials in colour.

Boost Sales

9. Colour helps sell up to 80% more. Collateral materials, sales brochures and other consumer communications can help generate more sales with the application of colour.

10. Colour can improve brand recognition by up to 80%. Local retailers, realtors, consultants and others can cut through the clutter with the help of colour. Improved brand recognition can lead to increased sales.

"Xerox is widely known for its innovative ways that have revolutionized how people work with documents. Colour printing and copying is no exception. Digital colour technology that was once accessible by only the largest organizations is now within reach of any office," said Natesh Mani, Office Product Director, Xerox Middle East and Africa.

"The cost of in-house colour production has dramatically declined to just pennies a page. Xerox network colour printers are available for under US$1,000. With Xerox's high volume colour multifunction systems that copy, print, scan and fax, any organization can consolidate stand-alone production devices with one system - and cut overhead."

Xerox colour-enabled systems give the option to make strategic use of colour only when truly need it - for critical documents and for added impact. Colour simply becomes an "additional function". Also they're less expensive to operate than inkjet printers, and cost less than time consuming visits to offsite copy shops.

With Xerox colour-enabled systems administrators can control who uses colour, and when...and in so doing, can control costs. Access to colour options can be password protected, or granted as a by-user function. This way, colour use can be reserved for specific applications such as presentation graphics, or for specified accounts, or reserved for personnel in specific office groups. Built-in reporting functions allows to track how much colour are being used at any time, making colour use decisions easier in the future.

Colour for office multifunction systems is a concept whose time has come. There's never been a better time to make the move to a multifunction system with colour capability. Xerox colour multifunction systems have been engineered to make colour more affordable than ever...keeping business in the black and out of the red.