Al Jabr Electronics holds Haier 2007 Conference

More than 200 top management from all sales channels participated in the launching ceremony from all over Saudi Arabia.

Mr. Abdul Latif Hamad Al Jabr, Executive president of Al Jabr group delivered the opening speech and expressed his confidence to the channel partners for their parallel efforts to make Haier a known brand in the Saudi Arabian market. He also added that Haier witnessed significant growth within a short period of time and held a recognized brand position.

Haier is a Chinese group and the world's 4th largest home appliances manufacturers. Haier have seen rapid growth in the global market place by export volume with continuous market development. Being global brand, Haier has set up manufacturing facilities in the USA, Italy, Pakistan, Jordan & Nigeria.

Mr. Hesham Al Jabr, General Manager, Al Jabr Electronics, Haier thanked the channel partners for supporting the Haier brand. He announced that it has recorded significant sales growth for key products across the Kingdom.

He also added that with strong marketing and branding strategy Haier ranked 4th position [GFK market research data report] in refrigerators category and 6Th in CTV [Plasma / LCD] among all the leading home appliances and consumer electronics brands in the Saudi Arabia market. Haier is the only Chinese brand holding these brand positions.

He explained that to distinguish Haier products with their competitors it incorporated a competitive price & latest technology versions and positioned it as 'Best value & quality'. Haier have 'Customer oriented culture' as Kingdom wide sales network, huge consumer base supported with long product warranty and mobile service at customer door step.

He also disclosed that Haier signed an agreement with Beijing Olympic organization Committee to become the official sponsor of the 2008 Beijing Olympic Games for home appliances.

Haier television launched 10 new models of Plasma & LCD including A18 Series FULL HD [1080P] for high end consumer market which equipped with DSM [Digital Streaming Media] technology. This innovative multimedia technology facilitates a direct connection between television and digital media via USB port or by using Card Reader.

Al Jabr Electronics, Haier also launched the revolutionary technology refrigerators with 'Convert your Life' slogan and introduce the World's first double door refrigerator which can be converted completely to Freezer. This aim to be a big success for Haier in Saudi Arabia market and more technological advancement to the local consumers.

Mr. Hesham Al Jabr during the launching conference said that Al Jabr Electronics, Haier will keep this trend to continue with a series of new product launches and backed up by an aggressive marketing campaigns & promotions.